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The Latest From The Experts At Point Road Group
February 18, 2020

How To Make The Best Impressions Through Communications

Improving communications habits usually isn't high on the list when thinking about how to make better impressions. Yet, how you communicate – especially responsiveness and follow through – influences impressions you make. Not only do these behaviors impact what colleagues, partners, vendors, clients, investors and other contacts think about you as an individual, they impact […]
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January 14, 2020

What You Need To Know About LinkedIn Content Engagement

LinkedIn is the cornerstone of your digital personal brand. While optimizing your profile and growing your network strategically are key foundations, to take LinkedIn visibility to the next level, engage with professionally relevant, high-quality content. Shares, posts, likes and comments help position you as an expert, resource and thought leader. Content engagement also enhances relationships […]
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January 7, 2020

Serving On Nonprofit BoardsNanette Fridman, Nonprofit Strategist

What are some of the key benefits of nonprofit board service? There are many personal and professional benefits to joining a nonprofit board. Personally, board service is a meaningful way to give back to your community and meet people with shared values and interests. Board members can impact issues they care about and experience the […]
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December 11, 2019

Common Presentation Problems & How To Overcome Them

When leading a presentation or meeting, it’s important to appear confident, at ease and in control. Yet, even with extensive preparation, unforeseen challenges can arise, bringing distraction and the potential to throw you off your game. How you navigate through these possible derailments can impact more than the presentation itself. The poise you display influences […]
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December 3, 2019

Social Media Best PracticesGuy Alvarez, Marketing Consultant

When building a professional presence on Twitter, how often should you post? Does frequency vary across social media? Twitter is the third most active social network behind Facebook and Instagram. Because of the abundance of posts on Twitter, I recommend posting there at least 2-3 times per day. Each tweet should be different and use […]
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