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Explore practical guidance on executive branding, LinkedIn strategy, communication, leadership presence and the moments that shape how people understand your business.
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Ghosting in Business - Silent Relationship Killer | Point Road Group
January 27, 2025

Ghosting: The Silent Business Killer

Can we talk about “ghosting” in business? We’re all guilty sometimes, right? This poor communication habit damages relationships, erodes trust and directly impacts revenue—making ghosting a critical business liability. Here are three all-too-common scenarios: The Vendor Vanish: A new vendor you reached out to sends a contract after weeks of discussions, but because of new […]
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Latest Articles
July 15, 2020

What You Need To Know Before Changing Careers

Making a career change, whether out of desire or necessity, can be both exciting and overwhelming.  A little planning can help pave the way.   Consider the following as you gather information and refresh your personal brand.
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June 17, 2020

What Not To Do When Tired Of Video Meetings

Tired of video meetings? “Zoom fatigue,” as we learned early on in the pandemic, is very real. There are even scientific explanations as to why all this time on Zoom, Webex, Teams etc. leaves us feeling more tired and stressed than when commuting, meeting in-person and attending on-location events.
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May 20, 2020

🎙Podcast: Root Of The Term "Network" Is "Work" - Best Practices For LinkedIn

In this podcast, host Nkrumah Pierre of EisnerAmper's Friends of the Firm program and Point Road Group's Alyssa Gelbard discuss making new connections on LinkedIn, their pet peeves of those who do not follow LinkedIn etiquette, and best practices for applying to jobs on LinkedIn.
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May 19, 2020

The Best Ways To Network In A Virtual World

Virtual networking poses unique challenges, but that doesn’t mean you can’t meet new people and further develop existing relationships. Even without in-person conferences and networking events on the horizon anytime soon, you still can – and should – cultivate your network. So how do you “get out there” when you’re inside at home? Here are […]
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May 5, 2020

🎙Podcast: Creating a Strong LinkedIn Profile To Make Positive Impressions

In this podcast, host Nkrumah Pierre of EisnerAmper's Friends of the Firm program interviews Point Road Group's Alyssa Gelbard about how to create a strong LinkedIn profile that makes positive digital first impressions.
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