When building a professional presence on Twitter, how often should you post? Does frequency vary across social media?
Twitter is the third most active social network behind Facebook and Instagram. Because of the abundance of posts on Twitter, I recommend posting there at least 2-3 times per day. Each tweet should be different and use different hashtags. You should also ensure that you use some type of visual asset to increase engagement on your posts.
Frequency does vary across platforms. For optimal exposure, I recommend 2-3 post per day on Twitter, 1 post per day on Facebook and Instagram and 2 posts per week on LinkedIn.
It depends on your personality and comfort level in sharing personal hobbies or details with your business contacts. I use my Twitter account both for personal and business purposes because it helps me make connections with other business professionals who may share a hobby I enjoy or team that I root for. Some people don’t feel comfortable with this approach however, so if you feel that way, start a separate account just for business.
And no, you do not need to prune your followers. If you create a new business account, just post the information about the new account on your personal account and let your followers know that if they are interested in your professional content, they should follow the business account.
Yes, hashtags strategies are different for every social network. As a best practice, never use more than 2 hashtags per tweet on Twitter. LinkedIn posts should use 3 hashtags every time. Hashtags aren’t used on Facebook, so don’t place any on your posts there. On Instagram, use as many hashtags per post as you can -- but make sure they’re all relevant. Always conduct hashtag research first to determine which are the most popular hashtags and use those. That will enable more people to discover your content.
Guy Alvarez is the Founder & CEO of Good2BSocial. He is a leading consultant in technology, marketing & business development for the legal industry. A former practicing attorney, he advises companies & law firms on social media, SEO, content marketing, paid search advertising and digital strategy.