About Point Road Group

Great companies start with great people.

Point Road Group is a personal branding firm that helps companies drive revenue and enterprise value. Through strategy, training and coaching, we strengthen how leaders and teams come across every day—because this influences whether someone chooses to do business with you, refer you, stay a customer or work for you.

Point Road Group | Employee & Executive Branding | About the Team Photo Collage

Companies across industries bring us in when they miss sales targets, have aggressive sales goals or are going through a time of change like scaling, M&A or exit planning. Our customized engagements often start with company messaging and LinkedIn strategy, then focus on the people through executive branding, LinkedIn and communications training and executive coaching.

Executives partner with us to strengthen their leadership presence in their current role, or when pursuing a new job or board seat. Through a thoughtful combination of executive coaching and personal branding, we clarify goals and positioning, write resumes, bios and LinkedIn profiles and provide guidance to attract and land the right opportunities.

Professional associations and CEO peer groups bring us in for highly engaging keynotes, workshops and presentations where we share insights and perspectives that participants can put into practice immediately.

Founded in 2014 by CEO Alyssa Gelbard, Point Road Group is a women-led team of senior strategists, coaches and communicators—sharp, passionate and genuinely invested in the people we work with—united by a simple belief: great companies start with great people.

Our Mission

Develop extraordinary leaders and brands that drive business and professional growth.

Our Values

Enthusiasm

We absolutely love what we do! We exude infectious energy and positivity with our clients, each other and in all of our relationships.

Integrity

We care deeply about our clients and their success. Honesty, transparency and accountability stand behind everything we do, as a team and individually.

Partnership

We believe in true collaboration, actively listening to our clients to not only deliver what they want, but also make sure they receive what they need.

Excellence

Our guiding star, internally and externally. We obsess over quality from the big picture to the smallest detail and embrace continuous improvement.

Featured In

Our Story

Alyssa Gelbard, Founder & CEO

The Resource Hub

Practical guides, articles and insights to help leaders and their teams communicate, build credibility and create better business opportunities.

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Frequently Asked Questions

What is Point Road Group?

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Point Road Group helps companies drive revenue by strengthening personal brands of leaders and teams. We also strengthen personal brands for executives to help them land a new job or board seat.

Where do you work with clients?

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Point Road Group works with clients both in-person and virtually, across the US and worldwide.

Who is on the Point Road Group team?

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We're a women-led, senior-level team of strategists, coaches and communicators who are sharp, passionate and genuinely invested in the people we work with. Team members are in New York City, Long Island, Boston, Chicago and Raleigh/Durham.

What types of companies do you work with?

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We work across industries, with notable strength in professional services — finance and accounting, law, MSPs, cybersecurity, wealth management and engineering firms. Other industries we often work with include tech, consumer products and real estate. Our client base spans private companies, PE-backed, family-owned, Fortune 500 companies and nonprofits.

What types of executives do you work with?

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We work executives across all job functions and industry backgrounds, at both small and large organizations – private, public or nonprofit.

Where can I learn more before reaching out?

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Check out the Point Road Group blog, which covers a variety of related topics including personal branding, executive presence, LinkedIn, communications and job and board search readiness.

Do you offer free resources?

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We offer free downloadable guides — including the Board Director Branding Guide and Executive Job Search Guide — as well as our Employee Branding Snapshot, an interactive diagnostic that shows key areas where companies lose opportunities through their people without realizing it.