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The Latest From The Experts At Point Road Group
February 26, 2024

How Personal Brands of Board Directors Benefit Companies

A corporate brand is only part of what attracts customers, talent, investors and other stakeholders to a company. Another major factor is its people. Therefore, the personal brands of employees, executives and directors really matter. As a director, you’re an ambassador for the company you serve, so your personal brand impacts stakeholder perceptions. It also […]
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February 15, 2024

🎙Podcast: Emotional Intelligence - The Executive’s Guide to Trustworthiness

Emotional intelligence is increasingly important in our work environments, but how does it impact careers, and can it be learned? In this FEI Weekly Podcast, Olivia Berkman interviews Executive & Board Coach at Point Road Group, Aimee Long. They discuss the role of emotional intelligence in establishing trust as leaders, which is critical to executive […]
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February 7, 2024

How to Write a Better Professional Bio

A professional bio is an important part of your personal brand. It is a short but powerful introduction that summarizes your expertise, unique value and experience. A well-written bio can be used for speaking engagements, media opportunities, investors and clients. Below we share seven highly effective improvements you can make to your professional bio (also […]
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January 16, 2024

LinkedIn Optimization for Executives: Maximizing Your Professional Impact

In today's hyper-connected business landscape, LinkedIn optimization is critical for every business and every executive. Enhancing your profile no longer automatically means that you’re only looking for a job. LinkedIn is a dynamic space to create opportunities for both you and your company. It’s a highly visible part of your personal brand, a place to […]
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December 11, 2023

Brand Consistency Checklist to Build Brand Recognition and Trust

To strengthen your brand recognition and increase consumer confidence, we created a brand consistency checklist to help you make improvements. Companies large and small have challenges maintaining brand consistency. Bigger companies may have more resources, but more possibilities for oversight. Smaller companies often lack the resources and expertise to get the job done. Regardless of […]
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