Branding perspectives, guidance and best practices to drive business success.

Important Questions To Ask Yourself When Evaluating Board Opportunities

Published on August 10, 2023
As you pursue board opportunities, finding the right one requires thorough research and careful consideration. It’s not just about serving on the board of a company that aligns with your expertise and interests, but it’s also about finding one that is the right fit. You should ask many questions when evaluating a specific board opportunity. […]
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Staying On-Brand: The Power of Effective Brand Messaging

Published on August 7, 2023
Companies often say that it’s important for their employees to be “on-brand,” but what does this really mean, and why is it important? Being on-brand means that people communicate and engage in a way that aligns with the brand message and reinforces the company’s values, culture and identity. An on-brand team drives a cohesive and […]
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Prioritizing Brand Experience Ensures Acquisition Success

Published on July 10, 2023
When a company buys another business, there’s a mile-long list of things to consider that impact acquisition success. Branding is always on the list, but it’s usually limited to adopting a new logo and letterhead. Most companies overlook critical aspects of brand integration that have a major impact on the acquired company’s employees, clients and […]
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Brand Experience: A Proactive Strategy For Crisis Readiness

Published on June 12, 2023
Crisis readiness is critical for businesses in today's unpredictable environment. Yet, as companies create plans to mitigate potential reputational risks and unforeseen challenges, they often overlook a strategic, cost-effective measure: building and maintaining a consistent brand experience. Two key brand touchpoints, your company website and social media presence, are crucial in shaping and preserving positive […]
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Corporate Bios: A Critical Tool To Elevate A Company Brand

Published on May 22, 2023
Corporate bios help people – especially potential customers and talent – learn about a company's leadership team, board of directors and other key players. Written by the company, they provide insight into the roles, backgrounds, expertise and unique things that specific people contribute to help the company succeed.
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Blog CTA - Point Road Group does branding differently. | Point Road Group
Blog CTA: Tell your story with impact. | Point Road Group
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