Insights

Personal branding perspectives, guidance and best practices to better connect and excel in business.
January 23, 2023

Does Employee Interaction Help Or Hurt Your Brand? (3 Examples Of Negative Experiences)

It’s no secret that people who have positive, consistent brand experiences with your company also have a positive impact on your business. The ways people interact with your brand impact their trust, loyalty and advocacy for your company -- and this drives growth.
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January 20, 2023

Board Director Branding Guide

About This Guide Point Road Group's Board Director Branding Guide is a resource for those looking to optimize how they brand and position themselves for a board search. Scroll or click on a topic below to find important guidance and informative resources. I Need Help With... Introduction Understanding The Board Search Board Director Branding Basics Optimizing […]
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January 20, 2023

Board Certifications & Advisory/Nonprofit Service: How They Strengthen Your Candidacy

In our work helping current and aspiring board directors strengthen their personal brands as they pursue paid board seats, we see a lot of patterns and repeat questions. Here are two questions that always arise when executives are seeking ways to strengthen their candidacy.
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December 21, 2022

Top 5 Most Frequent Brand Experience Mistakes In 2022

Are you confident that your people deliver a positive brand experience with prospects and customers in everything they do? If they don’t, your company is at risk because negative brand interactions diminish trust, loyalty and advocacy, which are vital for driving sales, customer retention and referrals.
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November 10, 2022

🎙Podcast: Recruiting, Employee Behavior & Business Branding

In this episode of Up Next with Gabriella Mirabelli, host Gabriella speaks with Point Road Group's Alyssa Gelbard about how a company's recruiting process and employees’ communication behaviors impact the company's brand. Listen to Alyssa's insights about LinkedIn and how what employees post there can impact their company’s brand, the ways in which teams’ LinkedIn […]
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