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The Latest From The Experts At Point Road Group
May 20, 2024

Command the Room: Executive's Guide to Powerful Presentations

Introduction A lot is on the line when you present to a business prospect, potential investor or your CEO or board. With 63% of executives basing purchase decisions on the quality of a presentation, every aspect needs to be sharp. Confidence, content and presentation delivery all influence your ability to obtain buy-in from the audience. […]
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April 22, 2024

Leadership Confidence: Strategies for Overcoming Setbacks and Self-Doubt

Have you ever knocked a presentation out of the ballpark only to be hit with a wave of self-doubt about your next big project? Or maybe you're leading a team that's facing some challenges, and suddenly you question your ability to guide them forward. Even the most experienced executives can have dips in leadership confidence. […]
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April 18, 2024

White Paper: The Hidden Influence of Executive LinkedIn Profiles on Your Business

A customer's first impression of your company can often come from an unexpected source - your employees' LinkedIn profiles! In our years of helping executives with corporate and personal branding, we observed that people draw quick conclusions about companies from the LinkedIn profiles of their employees. However, the lack of research on this topic makes […]
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March 15, 2024

Employee Advocacy: Your Secret Weapon for Building Brand Power

In today's transparency-driven business landscape, employee advocacy is a powerful tool for leaders to adopt. This seemingly simple strategy unlocks a treasure trove of benefits for your business, impacting every aspect from brand awareness and reputation to recruitment and sales. Employee advocacy goes beyond team members simply saying they like where they work. It's about […]
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February 26, 2024

How Personal Brands of Board Directors Benefit Companies

A corporate brand is only part of what attracts customers, talent, investors and other stakeholders to a company. Another major factor is its people. Therefore, the personal brands of employees, executives and directors really matter. As a director, you’re an ambassador for the company you serve, so your personal brand impacts stakeholder perceptions. It also […]
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