Insights

Branding perspectives, guidance and best practices to drive business success.

Corporate Bios: A Critical Tool To Elevate A Company Brand

Published on May 22, 2023
Corporate bios help people – especially potential customers and talent – learn about a company's leadership team, board of directors and other key players. Written by the company, they provide insight into the roles, backgrounds, expertise and unique things that specific people contribute to help the company succeed.
Read More

5 Introduction Mistakes That Cost You Opportunities (& What To Do Instead)

Published on April 24, 2023
Think about the last time you introduced yourself. Did you make an informative and engaging first impression? Did it lead to a relationship that landed a new customer, referral or job? Too often, people treat an introduction as nothing more than a cursory greeting -- but it doesn’t have to be! What you say – […]
Read More

Could Voicemail Be Costing Your Company Business?

Published on March 20, 2023
When thinking about brand experiences that impact sales, voicemail is probably not on your list. Yet, even if calls are no longer your preferred type of communication, poor phone habits can damage relationships with clients, prospects and critical contacts – leading to lost business. In our work helping companies improve brand experiences, we’ve noticed more […]
Read More

Why You're Not Attracting The Right Candidates At Your Company

Published on February 21, 2023
Every business is challenged by finding the best candidates to fill positions. While many factors influence talent acquisition, LinkedIn presence is a primary one. How a company and its employees come across on LinkedIn provides important insights to candidates and influences their decisions to pursue employment with your organization. People are not just looking for […]
Read More

Does Employee Interaction Help Or Hurt Your Brand? (3 Examples Of Negative Experiences)

Published on January 23, 2023
It’s no secret that people who have positive, consistent brand experiences with your company also have a positive impact on your business. The ways people interact with your brand impact their trust, loyalty and advocacy for your company -- and this drives growth.
Read More
1 2 3 4 5 6 29
More Insights.
Does your LinkedIn profile send the right message to achieve your goals? Contact us to find out.
Need a dynamic, interactive speaker at your next event? Contact Us.
Like what you're reading? Subscribe to our newsletter!

Branding Insights In Your Inbox.

Subscribe

We Can Help.

Contact Us
1991 Broadway, 12th Floor, New York, NY 10023
(212) 869-1000[email protected]