Making a powerful impression is critical.
Point Road Group ensures you have a strong personal brand to make it happen!
Services For Individuals
Point Road Group provides personal branding and career consulting services for C-suite executives, senior leaders and experienced professionals. Our strategic and personalized approach helps you establish a strong personal brand, communicate your value and make powerful impressions to achieve your professional goals.
Job Seeker Essentials
You need more than a good resume to stand out from the competition when looking for a job. Our comprehensive program ensures you make powerful impressions on potential employers and business contacts from every angle. This includes career strategy, creation of a high-impact resume and LinkedIn profile and guidance on how to articulate your value when networking and interviewing. Covering best practices for all aspects of the job search, we ensure you have a strong plan to pursue your next position and the support to get started.
A fast-track version of this package is also available.
Services may include:
- Career strategy
- Resume & LinkedIn profile creation
- Job search, networking & interviewing guidance
- 1 month of strategic support
Career & Personal Brand Consulting
When you want immediate help with specific personal branding and career challenges, our hourly consulting provides the focused attention you need. We provide you with high-impact personalized guidance, strategies and action items to achieve your goals. A two-hour minimum is required for the initial session and if you’d like follow-up sessions, they can be scheduled on a one or two-hour basis.
Areas include, but are not limited to:
- Career strategy & job search advising
- Resume, bio and LinkedIn profile review
- Networking guidance
- LinkedIn assistance
- Interview preparation
- Job offer & salary negotiation
Resume & LinkedIn Profile Assessment
For those who want to optimize their current resume and LinkedIn profile to pursue jobs, board roles and other opportunities immediately, this expert evaluation offers strategic feedback and valuable recommendations that you can implement quickly.
Services include:
- Comprehensive review & assessment of existing resume & LinkedIn profile
- Strategic, actionable recommendations to strengthen your materials
Boardroom Readiness
When considering a board search, how you market and present yourself is different from the way you would for a job search. Whether you’ve served as a director or would like to become one, we offer a variety of services that can help.
Services may include:
- Personal brand assessment as a board candidate
- LinkedIn profile, bio & resume creation
- Networking guidance
- Referral to a comprehensive program on becoming a board director
Personal Brand Optimization
Strengthening your personal brand – notably your online & in-person presence, appearance, how you communicate and workplace actions/behaviors – is beneficial when developing business, seeking job or board opportunities, working with clients, pursuing speaking engagements or positioning yourself as an expert and thought leader. We look at your personal brand from every perspective to ensure you make powerful impressions in every business situation.
We offer basic and premium versions.
Services may include:
- Comprehensive personal brand assessment
- Strategic & actionable plan for improvement
- Implementation guidance & support
- LinkedIn profile, bio & resume creation
- Guidance to strengthen in-person & digital presence
Interview Preparation
When interviewing for a job, preparation is key. Our strategic guidance and support can boost your confidence, helping to differentiate you from the competition and receive an offer. This is important whether you haven’t looked for a job in years (or ever), are pivoting in a new direction or targeting a specific job.
We offer general and position-specific preparation.
Services may include:
- Research on companies, stakeholders, employees, jobs
- Interview strategies, mock interviewing & question preparation
- Follow-up best practices (including thank-you emails)
- Advice on reference preparation/management
- Guidance on job offer evaluation & salary negotiation
Executive Coaching
As an executive, you have limited time and opportunity to devote to your own leadership development. Many organizations assume that once executives reach the senior level, they have all of the skills and guidance they need. Professional development should always be ongoing and we help continue on your path.
Our executive coaching will help you:
- Improve self-awareness & executive presence
- Communicate with impact
- Clarify professional & development goals
- Unlock leadership potential
- Improve collaboration & team engagement to drive outcomes
- Expand network & knowledge base
- Tackle challenges with an impartial sounding board
Referral Network
Drawing from our relationships with service providers in related areas of personal branding that meet our standards of quality, professionalism and customer service, we can provide referrals to:
- Headshot photographer
- Stylist
- Presentation coach
- Creative designer
- Video producer
Ready to get started? Contact us
Services For Organizations
Point Road Group helps companies make powerful brand impressions through their people. We work with Fortune 500 companies, start-ups, private companies, professional associations and nonprofits.
Whether you’re:
- looking to take your business to the next level through strategic growth or increased market awareness
- seeking investors or buyers
- expanding into new geographies
- are pre/post M&A or IPO
- going through business transformation
- have new leadership
- or any other scenario where you’re paying closer attention to how your people impact your company brand, we can help!
We lead personal branding and LinkedIn optimization engagements for leadership teams and departments and offer executive coaching to individuals and teams. We also design and deliver workshops and presentations on personal branding, LinkedIn, networking, communications and career advancement. Services are also available for senior leaders and teams in transition.
Companies We've Worked With
Presentations & Workshops
We partner with you to create customized on-site or video-based presentations & workshops that align with and support your organization’s needs and goals. We incorporate our deep knowledge and best practices for your industry and the functional areas, job levels and goals of program participants.
View our most popular program descriptions here.
Frequent topics:
- Optimizing Your Personal Brand
- Making Powerful Impressions
- Aligning Your Personal & Corporate Brand
- Taking LinkedIn To The Next Level
- LinkedIn 101
- Networking For Business Success
- Communicating More Effectively
Personal Branding For Executive Teams
In partnership with your executive team, we help strengthen the personal brand of each leader. Considering organizational strategy, goals and audiences, we ensure that the team — altogether and as individuals — represents your organization and corporate brand more effectively, with consistent presentation and messaging.
Services may include:
- Individual personal brand assessments with strategic, actionable recommendations
- Material creation (executive bios, LinkedIn profiles)
- Referrals to ancillary services (headshot photographer, stylist, presentation coach, creative designer, video producer)
Executive Coaching
Effective leaders are engaged, flexible and inspire others. While they focus on advancing the company and it’s people, how much time to they devote to their own development? Many organizations assume that senior level executives have all the skills they need, yet professional development is ongoing and shouldn’t stop because of a title. We help your leaders continue to adapt and grow, and maximize their leadership potential.
Our executive coaching can help your leaders:
- Improve self-awareness & executive presence
- Clarify development goals & refine strategies to achieve objectives
- Align their personal brand with positioning
- Strengthen communication skills
- Tackle challenges with an impartial sounding board
Corporate LinkedIn Optimization
This dynamic program helps your organization, department or team strengthen its company and employee brand presence to provide a competitive advantage and stronger brand in the marketplace.
Program may include:
- Optimization or creation of LinkedIn company page
- Presentations on how to create strong personal profiles, engage with content & take LinkedIn usage to the next level
- Individual guidance for employees to optimize their personal profiles
- Creation of LinkedIn profiles for selected staff (e.g., executive team, sales leadership)
- Coordination with photographer for headshots
Customized Outplacement
For executives, employees and organizations in transition, Point Road Group provides customized outplacement services and workshops tailored to your organization’s unique needs. We create a thoughtful program that aligns with your objectives and workplace culture during this challenging time.
- Workshops and presentations on all aspects of the job search
- Assessments of transitioning employees resumes, LinkedIn profiles & cover letters
- Individual career consulting sessions
Ready to get started? Contact us
About Point Road Group
Point Road Group is a global personal branding and consulting firm located in Midtown Manhattan in New York. We work with globally located individual and corporate clients. Point Road Group is the parent brand of Resume Strategists Inc., which was founded in 2004.
Featured In
Our Mission
Our mission is to provide exceptional personal branding that helps people and companies make powerful impressions to achieve their goals.
Why Work With Us
Developing a strong personal brand requires time, energy, strategic thought and effort; it doesn’t happen overnight. Point Road Group makes your brand our priority. We identify, optimize and highlight aspects of your brand that best position you for what you want to achieve professionally. Our expert guidance and dedicated support will help you achieve results more efficiently and effectively.
We use the same personalized and strategic approach when helping companies move their business forward. Our corporate programs, presentations and workshops help individuals, teams and companies better position themselves to meet their goals.
Your Personal Brand
Your personal brand is the impression you make on others – colleagues, clients, potential employers, business contacts, strategic partners, vendors etc. – so it’s critical to optimize how you position and present yourself.
Sign up for our monthly newsletter to receive our latest personal branding strategies and tips, plus hear about upcoming events. For past articles, visit our blog.
The Founder
Alyssa Gelbard is the Founder and President of Point Road Group. She is a leading expert and speaker on personal branding and career advancement.
The Team
The Point Road Group team puts clients first during all phases of engagement. We have backgrounds in strategic marketing, branding, recruiting, human resources, executive coaching, talent development and academic advising, and experience hiring, interviewing and developing staff.
Our team is committed to helping you or your employees move their careers forward through personalized, professional and confidential services.
Industry Experience
- Advertising
- Architecture
- Arts
- Biotechnology
- Communications
- Construction
- Consulting
- Consumer Products
- Education/Research
- Energy/Utilities
- Engineering
- Entertainment/Sports
- Fashion/Beauty
- Financial Services
- Government
- Health/Nutrition
- Hospitality
- Legal
- Manufacturing
- Marketing
- Media
- Medical/Healthcare
- Military/Law Enforcement
- Non-profit
- Pharmaceutical
- Publishing
- Public Relations
- Real Estate
- Retail
- Technology
- Telecommunications
- Transportation
Our Partnerships
Professional association for senior finance executives
Integrated media company supporting German-speaking expats in the US
Accelerates advancement of executive women in business
Upcoming Events
Point Road Group leads presentations and workshops on a variety of topics relating to personal branding and career advancement. We partner with companies, professional associations, nonprofits and universities to develop programs relevant to their audiences. Selected organizations we’ve worked with previously are listed here.
We hope you can join us at one of our upcoming events — click below for more information! Sign up for our newsletter to hear about future events.
92nd Street Y
Job Search Bootcamp
January 12, 2020
The Quorum Initiative
How To Make Powerful Impressions
January 22, 2020
NYC Chapter
Executive Women’s Event
January 23, 2020
Point Road Group
Taking LinkedIn To The Next Level
February 3, 2020
Our Blog 
Point Road Group provides personal branding and career insights to make better impressions and increase your professional visibility to drive business success. Read what’s on our minds and share it with others. Receive our latest articles right in your inbox by signing up for our newsletter!
LinkedIn is the cornerstone of your digital personal brand. While optimizing your profile and growing your network strategically are key foundations, to take LinkedIn visibility to the next level, engage with…
When leading a presentation or meeting, it’s important to appear confident, at ease and in control. Yet, even with extensive preparation, unforeseen challenges can arise, bringing distraction and the potential to…
Body language and nonverbal cues (eye contact, expression, posture, movement etc.) significantly influence what people think and feel about you, especially when meeting you for the first time. In fact,…
Ask The Experts Interview Series
Ask The Experts is our monthly Q&A series featuring leading experts who share insights and advice on topics relating to personal branding and career advancement. Read the articles and watch the videos! Be first to hear about our latest interviews by signing up for our newsletter!
Nanette Fridman, MPP, JD, is a speaker, consultant, trainer & coach for impact-driven organizations & leaders. As Founder & Principal of Fridman Strategies, she specializes in governance, fundraising, strategic planning and…
Guy Alvarez is the Founder & CEO of Good2BSocial. He is a leading consultant in technology, marketing & business development for the legal industry. A former practicing attorney, he advises companies & law...
Paula Rizzo is an Emmy-award winning TV producer, bestselling author, media trainer & strategist. Paula trains authors and experts to perform better on camera and produce their own videos. Her...
Let’s Get Started
Contact us to learn how we can help you or your organization with our personal branding and career advancement services and programs.
