Powerful First Impressions
Personal Branding And Career Consulting To Drive Professional Success
With one chance to make powerful first impressions on potential employers and professional contacts, Point Road Group ensures you have a strong personal brand to make that happen!
Services For Individuals
Point Road Group provides personal branding and career consulting services for executives and experienced professionals across industries and job functions. Our comprehensive approach and personalized strategic guidance will help you gain confidence and make more powerful impressions — on prospective employers, business partners, boards, clients and others — to achieve your professional goals.
Our relationship starts with a complimentary phone consultation to learn more about you and discuss how we can best work together. Next, you’ll meet with a senior career consultant, either in person at our Midtown Manhattan office or via Skype or phone. The number of meetings, strategy calls and duration of support varies with each package.
Job Seeker Essentials
You need more than a good resume to stand out from the competition when looking for a job. We provide comprehensive guidance to ensure you make powerful impressions on potential employers from every perspective. This includes career strategy, writing a high-impact resume and LinkedIn profile and ensuring you can confidently articulate your value when networking and interviewing. We cover job search best practices, ensure you have a good plan in place to pursue your next position and provide support as you get started.
A fast-track version of this package is also available.
- Career strategy
- Resume and LinkedIn profile creation
- Job search, networking and interviewing guidance
- Add-on services may include: LinkedIn guidance, interview preparation, bio and cover letter creation
Resume and LinkedIn Profile Assessment
For those who want to optimize their current resume and LinkedIn profile and pursue jobs, board roles and other opportunities immediately, this expert evaluation with immediate feedback and recommendations can help you move forward quickly.
- Review and assessment of existing resume and LinkedIn profile
- Strategic and actionable recommendations to strengthen your materials
Hourly Career Consulting
When you want immediate help with specific areas, hourly career consulting provides the focused attention you need. A two-hour minimum is required for the initial session to ensure sufficient time is spent to provide you with the personalized guidance, information and action items necessary so you can move forward. Follow-up sessions can be scheduled on a one or two-hour basis.
- Career strategy
- Resume and/or LinkedIn profile review
- Interview preparation
- Networking guidance
- Job offer/salary negotiation
- Job search planning
Personal Brand Optimization
Strengthening your professional visibility and improving your outward presence is beneficial when developing business, working with clients, seeking board roles or speaking engagements, think a promotion or job search may be in your future or want to be viewed as an expert and thought leader.
We offer basic and premium versions.
- Comprehensive personal brand assessment
- Strategic and actionable plan for improvement
- Implementation guidance and support
- LinkedIn profile, resume and bio creation
- Recommendations for photographer, stylist and presentation consultant
When interviewing for a job, strategic guidance and support can help increase your confidence, differentiate you from the competition and land the role. This is particularly important if you haven’t looked for a job in years (or never had to at all), are looking to pivot in a new direction, are targeting a specific job or have never had a phone, video or panel interview.
We offer broad and position-specific approaches.
- Interview strategies
- Research on companies, stakeholders, employees, jobs
- Mock interviewing and preparation of questions to ask
- Follow-up strategies (including thank-you emails)
- Advice on reference preparation/management
- Guidance for offer evaluation and salary negotiation
- Personal brand assessment as a board candidate
- Creation of career materials (bio, LinkedIn profile, resume)
- Comprehensive program on becoming a board director
Services For Organizations
Point Road Group partners with companies, professional associations, nonprofits and universities to deliver customized corporate programs.
We begin each relationship with a conversation to learn about your organization, assess your needs, determine the scope and timing of your project and discuss how we can help.
Customized Presentations & Workshops
We partner with you to create customized presentations and workshops on personal branding, communications and various aspects of career advancement, taking into account best practices for your industry and the functional areas, job levels and career goals of participants.
- Personal branding
- Communicating effectively
Personal Branding for Executive Teams
In partnership with your executive team, we help strengthen the personal brand of each leader. Taking into account organizational strategy, goals and audiences, we ensure that the team — altogether and as individuals — represents your organization and corporate brand more effectively and with consistent presentation and messaging.
Services may include:
- Individual personal brand assessments with strategic, actionable recommendations
- Material creation (executive bios, LinkedIn profiles, resumes)
- Referrals to ancillary services as appropriate including a headshot photographer, stylist and presentation coach
Corporate LinkedIn Optimization
This dynamic program helps your organization, department or team strengthen its company and employee brand presence to provide a competitive advantage in the marketplace.
Our tailored program can include:
- Optimization of your company page
- Presentation on creating a strong personal profile and maximizing the use of LinkedIn
- Presentation on how to take LinkedIn to the next level
- Individual guidance for employees to optimize their personal profiles
- Creation of LinkedIn profiles for selected staff (e.g., executive team, sales leadership)
- Coordination with photographer for headshots
For executives, employees and organizations in transition, Point Road Group provides customized outplacement services and workshops tailored to your organization’s unique needs. We create a thoughtful program that aligns with your objectives and workplace culture during this challenging time.
- Review and assessment of transitioning employees resumes and LinkedIn profiles
- Individual career consulting sessions
- Workshops and presentations on all aspects of the job search
About Point Road Group
Point Road Group is a global personal branding and career consulting firm located in Midtown Manhattan in New York. The company works with globally located individual and corporate clients. Point Road Group is the parent brand of Resume Strategists Inc., which was founded in 2004. Both Point Road Group and Resume Strategists were founded by Alyssa Gelbard.
The Point Road Group team puts clients first, providing a highly attentive experience during all phases of client engagement. We have backgrounds in strategic marketing, branding, recruiting, human resources, executive coaching, talent development and academic advising, and are experienced in hiring, interviewing and developing staff.
Our team is committed to helping you or your employees move their careers forward through personalized, professional and confidential services.
Why Work With Us
Whether you’re in the C-suite, a rising executive or functional leader, communicating your value is challenging because it’s hard to be objective about your professional experience.
Point Road Group identifies your most marketable skills, highlights your accomplishments and uncovers the strengths that you can’t see in yourself, providing you with more confidence and a distinct competitive advantage when seeking a new job, board role or stronger personal brand to drive business success.
Developing a strong personal brand and increasing professional visibility to prepare for the next step in your career often take a back seat when you’re an executive or manager with a demanding schedule. By leaving the heavy lifting to us, you’ll achieve results more quickly and efficiently, and have a better understanding of the true value of your skills, talents and experience and how best to articulate them.
Our career consulting and personal branding guidance and support will take the weight off your shoulders so you can remain focused on your own areas of expertise and current responsibilities, while simultaneously moving forward to achieve your career goals.
Point Road Group leads presentations and workshops on personal branding and a variety of career advancement topics. We partner with companies, professional associations, nonprofits and universities to develop programs relevant to their audiences. We hope you can join us at one of our upcoming events!
New York City Chapter
How To Market Yourself for a Board Seat
January 30, 2019
92nd Street Y
How To Ace An Interview
February 28, 2019
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New! Ask The Experts Interview Series
Ask The Experts is our new monthly series featuring Q&A with experienced and knowledgeable professionals from all areas of personal branding and career advancement, sharing essential insights and advice with our readers.
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Let’s Get Started
Contact us to learn how we can help you or your organization with personal branding, career advancement, LinkedIn optimization or a customized program.