Powerful First Impressions

Career Consulting and Personal Branding To Drive Professional Success

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Point Road Group is a global career consulting and personal branding firm that helps executives and experienced professionals confidently market themselves to achieve their professional goals.

With a strategic and personalized approach, we enable you to realize your value, establish a strong personal brand and enhance your professional image to make powerful first impressions on professional contacts and prospective employers.

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Career Consulting

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Personal Branding

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Corporate Programs

With one chance to make powerful first impressions on potential employers and professional contacts, Point Road Group ensures you have a strong personal brand to make that happen!

Services For Individuals

Point Road Group provides career consulting and personal branding services for executives and experienced professionals across industries and job functions. With a comprehensive and personalized approach, we provide strategic guidance and increase your confidence to enable achievement of your professional goals.

Our relationship starts with a complimentary phone consultation to learn more about you and discuss how we can best work together. Next, you’ll meet with a senior career consultant, either in person at our Midtown Manhattan office or via Skype or phone. The number of meetings, strategy calls and duration of support varies with each package.

Job Seeker Essentials

You need more than a good resume to stand out from the competition when looking for a job. We provide comprehensive guidance to ensure you make powerful first impressions on potential employers from every perspective. This includes career strategy, writing a high-impact resume and LinkedIn profile and ensuring you can confidently articulate your value when networking and interviewing. We cover job search best practices, ensure you have a good plan in place to pursue your next position and provide support as you get started.

A fast-track version of this package is also available.

Services may include:

  • Career strategy
  • Resume and LinkedIn profile creation
  • Job search, networking and interviewing guidance
  • Add-on services may include: interviewing and LinkedIn guidance, bio and cover letter creation
Resume and LinkedIn Profile Assessment

For those who want to optimize their current resume and LinkedIn profile and pursue jobs, board roles and other opportunities immediately, this expert evaluation with immediate feedback and recommendations can help you move forward quickly.

Services include:

  • Review and assessment of existing resume and LinkedIn profile
  • Strategic and actionable recommendations to strengthen your materials
Hourly Career Consulting

When you want immediate help with specific areas, hourly career consulting provides the focused attention you need. A two-hour minimum is required for the initial session to ensure sufficient time is spent to provide you with the personalized guidance, information and action items necessary so you can move forward. Follow-up sessions can be scheduled on a one or two-hour basis.

Areas to cover may include:

  • Career strategy
  • Resume and/or LinkedIn profile review
  • Interview preparation
  • Networking guidance
  • Job offer/salary negotiation
  • Job search planning
Personal Brand Optimization

Strengthening your professional visibility and improving your outward presence is beneficial when developing business, working with clients, seeking board roles or speaking engagements, think a promotion or job search may be in your future or want to be viewed as an expert and thought leader.

We offer basic and premium versions.

Services may include:

  • Comprehensive personal brand assessment
  • Strategic and actionable plan for improvement
  • Implementation guidance and support
  • LinkedIn profile, resume and bio creation
  • Recommendations for photographer, stylist and presentation consultant
Interview Preparation

When interviewing for a job, strategic guidance and support can help increase your confidence, differentiate you from the competition and land the role. This is particularly important if you haven’t looked for a job in years (or never had to at all), are looking to pivot in a new direction, are targeting a specific job or have never had a phone, video or panel interview.

We offer broad and position-specific approaches.

Services may include:

  • Interview strategies
  • Research on companies, stakeholders, employees, jobs
  • Mock interviewing and preparation of questions to ask
  • Follow-up strategies (including thank-you emails)
  • Advice on reference preparation/management
  • Guidance for offer evaluation and salary negotiation
Boardroom Readiness
When considering a board search, how you market and present yourself is different from the way you would for a job search. Whether you’ve served as a director or would like to become one, we offer a variety of services that can help.
Services may include:
  • Personal brand assessment as a board candidate
  • Creation of career materials (bio, LinkedIn profile, resume)
  • Comprehensive program on becoming a board director

Services For Organizations

Using the same personalized approach that sets us apart when working with executives, Point Road Group partners with companies, professional associations and nonprofits to deliver customized corporate programs.

We begin each relationship with a conversation to learn about your organization, assess your needs, determine the scope and timing of your project and discuss how we can help.

Career Advancement Presentations

We partner with you to create customized presentations and workshops on various aspects of career advancement, taking into account best practices for your industry and the functional areas and job levels of your audience.

Topics include:

  • Personal branding
  • LinkedIn
  • Networking
  • Communications strategies
Customized Outplacement

For executives, employees and organizations in transition, Point Road Group provides customized outplacement services and workshops tailored to your organization’s unique needs. We help you create a thoughtful outplacement program that aligns with your objectives and workplace culture during this difficult time.

  • Review and assessment of existing resume and LinkedIn profile
  • Strategic and actionable recommendations to strengthen your materials
Corporate LinkedIn Optimization

This dynamic program helps your organization strengthen its company and employee brand presence to provide a competitive advantage in the marketplace.

Our tailored 3-part program may include:

  • Optimization of your company page
  • Workshop with Q&A on creating a strong personal profile and how to maximize the use of LinkedIn
  • One-on-one guidance for employees to optimize their personal profiles
  • Option to create LinkedIn profiles for select staff (e.g., executive team, sales leadership)
Personal Branding for Executive Teams

In partnership with your executive team, we help strengthen the personal brand of each leader. Taking into account organizational strategy, goals, audiences etc., we ensure that the team — altogether and as individuals — represents your organization and corporate brand more effectively and with consistent presentation and messaging.

Services may include:

  • Individual personal brand assessments with strategic, actionable recommendations
  • Material creation (executive bios, LinkedIn profiles, resumes)
  • Referrals to ancillary services (e.g., headshot photographer, stylist, presentation coach)

About Point Road Group

Point Road Group is a global career consulting and personal branding firm located in Midtown Manhattan in New York. The company works with globally located individual and corporate clients across industries and job functions. Point Road Group is the parent brand of Resume Strategists Inc., which was founded in 2004.

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The Founder

Alyssa Gelbard is the Founder and President of Point Road Group and its initial brand Resume Strategists. She is a sought-after expert on personal branding and career advancement known for her personalized, strategic approach.

An instructor at the renowned 92nd Street Y and a recurring featured speaker at NYU’s Center for Career Development, Alyssa is also the Career Management Chair of the NY Chapter of Financial Executives International and an elected member of the Tufts University Alumni Council, serving on the Career Services and Special Interest Group Committees.

Alyssa is an Adjunct Professor and member of the Advisory Board of the Masters in Sports Administration program at the Van Loan School of Graduate and Professional Studies at Endicott College.

A leading source on personal branding and careers to global media, Alyssa holds an MBA in Marketing from NYU’s Stern School of Business and a BA in Sociology from Tufts University.

The Team

The Point Road Group team puts clients first, providing a highly attentive experience during all phases of client engagement. We have backgrounds in strategic marketing, branding, recruiting, human resources, executive coaching, talent development and academic advising, and are experienced in hiring, interviewing and developing staff.

Our team is committed to helping you or your employees move forward in their careers through personalized, professional and confidential services.

Our Partnerships

BoardProspects
Online recruitment destination for board members, aspiring board members and corporations

FEI Financial Executives International

Financial Executives International
Professional association for senior finance executives

Quorum Initiative
Accelerates advancement of executive women in business

Why Work With Us

Whether you’re a seasoned executive, in the early stage of your career, or somewhere in between, communicating your value is challenging because it’s hard to be objective about your professional experience.

Point Road Group identifies your most marketable skills, highlights your accomplishments and uncovers the strengths that you can’t see in yourself, providing you with more confidence and a distinct competitive advantage when seeking a new job, board role, or stronger professional visibility to drive business success.

Developing a strong personal brand and preparing for the next step in your career often take a back seat when you’re an executive or manager with a demanding schedule. By leaving the heavy lifting to us, you’ll achieve results more quickly and efficiently, and have a better understanding of the true value of your skills, talents and experience and how best to articulate them.

Our career consulting and personal branding guidance and support will take the weight off your shoulders so you can remain focused on your own areas of expertise and current responsibilities, while simultaneously moving forward to achieve your career goals.

Industry Experience

  • Advertising
  • Architecture
  • Arts
  • Biotechnology
  • Communications
  • Construction
  • Consulting
  • Consumer Products
  • Education/Research
  • Energy/Utilities
  • Engineering
  • Entertainment/Sports
  • Fashion/Beauty
  • Financial Services
  • Government
  • Health/Nutrition
  • Hospitality
  • Legal
  • Manufacturing
  • Marketing
  • Media
  • Medical/Healthcare
  • Military/Law Enforcement
  • Non-profit
  • Pharmaceutical
  • Publishing
  • Public Relations
  • Real Estate
  • Retail
  • Technology
  • Telecommunications
  • Transportation
  • Advertising
  • Architecture
  • Arts
  • Biotechnology
  • Communications
  • Construction
  • Consulting
  • Consumer Products
  • Education/Research
  • Energy/Utilities
  • Engineering
  • Entertainment/Sports
  • Fashion/Beauty
  • Financial Services
  • Government
  • Health/Nutrition
  • Hospitality
  • Legal
  • Manufacturing
  • Marketing
  • Media
  • Medical/Healthcare
  • Military/Law Enforcement
  • Non-profit
  • Pharmaceutical
  • Publishing
  • Public Relations
  • Real Estate
  • Retail
  • Technology
  • Telecommunications
  • Transportation

Upcoming Events

Point Road Group leads presentations and workshops on personal branding and a variety of topics related to career advancement. We partner with companies, professional associations, nonprofits and universities to develop programs relevant to their audiences. We hope you can join us at one of our upcoming events!

Your Personal Brand

Read. Learn. Share.

Point Road Group provides insights on personal branding and career advancement relevant to all professionals, whether you’re seeking a new job or board role or want to increase your professional visibility to drive business success. Read what’s on our mind, share it with others and join the conversation on social media!

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Let’s Get Started

Contact us to learn how we can help you or your organization with career advancement, personal branding, LinkedIn optimization or a customized program.

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