Making a powerful impression is critical.
Point Road Group ensures you have a strong personal brand to make it happen!
Services For Individuals
Point Road Group provides personal branding and career consulting services for the C-suite, senior executives and experienced professionals across industries and job functions. Our strategic and personalized approach helps you establish a strong personal brand, communicate your value and make powerful impressions – on business contacts, prospective employers, boards of directors, clients, investors and others — to achieve your professional goals.
Job Seeker Essentials
You need more than a good resume to stand out from the competition when looking for a job. Our comprehensive program ensures you make powerful impressions on potential employers from every angle. This includes career strategy, creation of a high-impact resume and LinkedIn profile and guidance on how to articulate your value when networking and interviewing. Covering best practices for all aspects of the job search, we ensure you have a strong plan to pursue your next position and support you as you get started.
A fast-track version of this package is also available.
Services may include:
- Career strategy
- Resume & LinkedIn profile creation
- Job search, networking & interviewing guidance
- 1 month of strategic support
Career & Personal Brand Consulting
When you want immediate help with specific personal branding and career challenges, our hourly consulting provides the focused attention you need. We provide you with high-impact personalized guidance, strategies and action items to achieve your goals. A two-hour minimum is required for the initial session and if you’d like follow-up sessions, they can be scheduled on a one or two-hour basis.
Areas include, but are not limited to:
- Career strategy & job search advising
- Resume, bio and LinkedIn profile review
- Networking guidance
- LinkedIn assistance
- Interview preparation
- Job offer & salary negotiation
Resume & LinkedIn Profile Assessment
For those who want to optimize their current resume and LinkedIn profile to pursue jobs, board roles and other opportunities immediately, this expert evaluation offers strategic feedback and valuable recommendations that you can implement quickly.
Services include:
- Comprehensive review & assessment of existing resume & LinkedIn profile
- Strategic, actionable recommendations to strengthen your materials
Boardroom Readiness
When considering a board search, how you market and present yourself is different from the way you would for a job search. Whether you’ve served as a director or would like to become one, we offer a variety of services that can help.
Services may include:
- Personal brand assessment as a board candidate
- LinkedIn profile, bio & resume creation
- Networking guidance
- Referral to a comprehensive program on becoming a board director
Personal Brand Optimization
Strengthening your personal brand – notably your professional visibility, influence, presence online & in-person and how you communicate – is beneficial when developing business, seeking job or board opportunities, working with clients, pursuing speaking engagements or positioning yourself as an expert and thought leader. We look at your personal brand from every perspective to ensure you make powerful impressions in every business situation.
We offer basic and premium versions.
Services may include:
- Comprehensive personal brand assessment
- Strategic & actionable plan for improvement
- Implementation guidance & support
- LinkedIn profile, bio & resume creation
- Guidance to strengthen in-person & digital presence
Interview Preparation
When interviewing for a job, preparation is key. Our strategic guidance and support can boost your confidence, helping to differentiate you from the competition and receive an offer. This is important whether you haven’t looked for a job in years (or ever), are pivoting in a new direction or targeting a specific job.
We offer general and position-specific preparation.
Services may include:
- Research on companies, stakeholders, employees, jobs
- Interview strategies, mock interviewing & question preparation
- Follow-up best practices (including thank-you emails)
- Advice on reference preparation/management
- Guidance on job offer evaluation & salary negotiation
Executive Coaching
As an executive, you have limited time and opportunity to devote to your own leadership development. Many organizations assume that once executives reach the senior level, they have all of the skills and guidance they need. Professional development happens over the course of an entire career and we help continue on your path.
Our executive coaching will help you:
- Improve self-awareness & executive presence
- Communicate with impact
- Clarify professional & development goals
- Unlock leadership potential
- Improve collaboration & team engagement to drive outcomes
- Expand network & knowledge base
- Tackle challenges with an impartial sounding board
Referral Network
Drawing from our relationships with service providers in related areas of personal branding that meet our standards of quality, professionalism and customer service, we can provide referrals to:
- Headshot photographer
- Stylist
- Presentation coach
- Creative designer
- Video producer
Ready to get started? Contact us
Services For Organizations
Point Road Group works with Fortune 500 companies, start-ups, established businesses, professional associations, nonprofits and universities.
We lead personal branding and LinkedIn optimization engagements for executive and leadership teams, departments and groups, as well as offer executive coaching. We also design and deliver workshops and presentations on personal branding, LinkedIn, networking, communications and career advancement. Services are also available for senior leaders in transition.
Companies We've Worked With
Presentations & Workshops
We partner with you to create customized presentations & workshops on personal branding, communications, career advancement and more, relating topics to your organization’s unique needs and goals as well as best practices for your industry and the functional areas, job levels and goals of participants.
Frequent topics:
- Optimizing Your Personal Brand
- Aligning Personal & Corporate Brands
- Taking LinkedIn To The Next Level
- Networking For Business Success
- Effective Communications
Personal Branding For Executive Teams
In partnership with your executive team, we help strengthen the personal brand of each leader. Considering organizational strategy, goals and audiences, we ensure that the team — altogether and as individuals — represents your organization and corporate brand more effectively, with consistent presentation and messaging.
Services may include:
- Individual personal brand assessments with strategic, actionable recommendations
- Material creation (executive bios, LinkedIn profiles)
- Referrals to ancillary services (headshot photographer, stylist, presentation coach, creative designer, video producer)
Executive Coaching
Your leadership team focuses on advancing the company, but do they devote time to their own development? Many organizations assume that senior level executives have all the skills they need, yet professional development happens over the course of an entire career. We can help your leaders unlock and maximize their leadership potential.
Our executive coaching can help your leaders:
- Improve self-awareness & executive presence
- Clarify development goals & refine strategies to achieve objectives
- Tackle challenges with an impartial sounding board
Corporate LinkedIn Optimization
This dynamic program helps your organization, department or team strengthen its company and employee brand presence to provide a competitive advantage and stronger brand in the marketplace.
Program may include:
- Optimization or creation of LinkedIn company page
- Presentations on how to create strong personal profiles, engage with content & take LinkedIn usage to the next level
- Individual guidance for employees to optimize their personal profiles
- Creation of LinkedIn profiles for selected staff (e.g., executive team, sales leadership)
- Coordination with photographer for headshots
Customized Outplacement
For executives, employees and organizations in transition, Point Road Group provides customized outplacement services and workshops tailored to your organization’s unique needs. We create a thoughtful program that aligns with your objectives and workplace culture during this challenging time.
- Workshops and presentations on all aspects of the job search
- Assessments of transitioning employees resumes, LinkedIn profiles & cover letters
- Individual career consulting sessions
Ready to get started? Contact us
About Point Road Group
Point Road Group is a global personal branding and consulting firm located in Midtown Manhattan in New York. The company works with globally located individual and corporate clients. Point Road Group is the parent brand of Resume Strategists Inc., which was founded in 2004.
Featured In
Why Work With Us
Your personal brand is the impression you make on others – colleagues, clients, potential employers, business contacts, strategic partners, vendors etc. – so it’s critical to optimize how you position and present yourself.
Developing a strong personal brand is an investment in yourself that requires time, energy, strategic thought and effort; it doesn’t happen overnight. Point Road Group makes your brand our priority. We identify, optimize and highlight the aspects of your brand that best position you for where you want to go next professionally. Our expert guidance and dedicated support will help you achieve results more efficiently and effectively.
We use the same personalized and strategic approach when helping corporate clients to move business forward. Our corporate programs, presentations and workshops help individuals, teams and companies better position themselves to meet their goals.
Your Personal Brand
The Founder
Alyssa Gelbard is the Founder and President of Point Road Group. She is a leading expert and speaker on personal branding and career advancement.
The Team
The Point Road Group team puts clients first, providing a highly attentive experience during all phases of client engagement. We have backgrounds in strategic marketing, branding, recruiting, human resources, executive coaching, talent development and academic advising, and are experienced in hiring, interviewing and developing staff.
Our team is committed to helping you or your employees move their careers forward through personalized, professional and confidential services.
Industry Experience
- Advertising
- Architecture
- Arts
- Biotechnology
- Communications
- Construction
- Consulting
- Consumer Products
- Education/Research
- Energy/Utilities
- Engineering
- Entertainment/Sports
- Fashion/Beauty
- Financial Services
- Government
- Health/Nutrition
- Hospitality
- Legal
- Manufacturing
- Marketing
- Media
- Medical/Healthcare
- Military/Law Enforcement
- Non-profit
- Pharmaceutical
- Publishing
- Public Relations
- Real Estate
- Retail
- Technology
- Telecommunications
- Transportation
Our Partnerships
Professional association for senior finance executives
Integrated media company supporting German-speaking expats in the US
Accelerates advancement of executive women in business
Upcoming Events
Point Road Group leads presentations and workshops on a variety of topics relating to personal branding and career advancement. We partner with companies, professional associations, nonprofits and universities to develop programs relevant to their audiences. Organizations we’ve worked with previously are listed here.
We hope you can join us at one of our upcoming events — click below for more information!
Point Road Group
Taking LinkedIn To The Next Level
July 9, 2019
92nd Street Y
Crash Course: How To Begin A Job Search
August 13, 2019
Save The Date!
3rd Annual Ich Bin Expat Fair
November 2, 2019
Save The Date!
The Power Of First Impressions
November 7, 2019
Our Blog 
Point Road Group provides insights on personal branding and career advancement relevant to all professionals to increase your professional visibility to drive business success. Read what’s on our minds, share it with others and join the conversation on social media!
When job security becomes uncertain, one of the biggest causes of stress and anxiety (besides potential job loss) is the prospect of beginning a job search. If you’ve been with the…
A strong profile is critical to driving visibility on LinkedIn, but a profile alone won’t drive awareness, network growth or the kind of engagement that strengthens your personal brand and…
A thank you note is a powerful and necessary tool in a variety of professional situations. While everyone knows to write a thank you note after a job interview, many other…
Ask The Experts Interview Series
Ask The Experts is our monthly Q&A series featuring leading experts who share insights and advice on topics relating to personal branding and career advancement.
Diane DiResta is an executive presentation coach, professional speaker and author of Knockout Presentations. She shows leaders how to exude executive presence and is changing the world one presentation at...
Arielle Lapiano is Director of Communications & PR for global law firm Paul Hastings and Founder & CEO of social enterprises Shattered Glass Tees & Shattered Glass Corp. Her companies...
Richard Friedman is the Managing Attorney of Richard Friedman PLLC, a 7-lawyer employment & commercial litigation firm. Among his areas of expertise, Richard represents executives in connection with severance, employment & related...
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Let’s Get Started
Contact us to learn how we can help you or your organization with our personal branding and career advancement services and programs.
