Employee & Executive
Branding

Helping companies grow by leveraging their most powerful asset -- their people

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We've Worked With
Orgs-we-work-with
Alexion
BakerTilly logo
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Carey & Co Logo
ceox
Cerberus logo
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Cheshire Group LLC
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Edge-TG
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FEI logo
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Samsung Ads
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"We came to them to help us more closely connect with prospects and clients to drive new business and a great client experience. They delivered on all fronts, elevating our people’s presence through LinkedIn, corporate bios, video presence and brand ambassadors."
Richard Gardiner, CMO, Edge Technology Group
Read more from Richard Gardiner, CMO, Edge Technology GroupView Less
"Point Road Group helped us address the gaps in our messaging by writing a new company overview, so we stand out on LinkedIn and attract the right customers and talent organically. Working closely with our team, they crafted new brand messaging that reflects who we are today and implemented a comprehensive LinkedIn strategy for us. By teaching our entire team how to improve their profiles and communication, everyone at Carey & Co is now a brand ambassador, contributing to our growth."
Travis Carey, CEO, Carey & Co
Read more from Travis Carey, CEO, Carey & CoView Less
"We have a much stronger brand that connects with prospects. We needed a more clear and consistent message about who we are and how we help clients – and now we have that. PRG was a great partner, helping us improve how we introduce our brand through website content, corporate bios and company/individual LinkedIn profiles and content engagement. Everything is aligned and we’re seeing the increase in business already!"
Jenifer Steig, Partner, The Cheshire Group
Read more from Jenifer Steig, Partner, The Cheshire GroupView Less

Employee Branding Services

Company Brand Messaging | LinkedIn Optimization | Communications | Executive Coaching

To take your business to the next level, you can’t afford to leave opportunities on the table.

Point Road Group activates your team to attract customers, strengthen connections and stand out from competitors – so you don’t miss those opportunities. We create a framework for sustainable growth, starting with a new company description that communicates who you are today and a customer-focused LinkedIn strategy

We then strengthen employee brands through LinkedIn and communications training, corporate bios and executive coaching. Not only does this transformative approach attract more customers, but it improves employee engagement and strengthens corporate culture.

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Teamwork to deliver consistent, positive brand experience | Point Road Group
82% of consumers trust a brand more when high-level executives are active on social media.
82% of consumers trust a brand more when high-level executives are active on social media.
Companies with socially engaged employees are 58% more likely to attract top talent and 20% more likely to retain them.
Companies with socially engaged employees are 58% more likely to attract top talent -- and 20% more likely to retain them.
A majority of businesses (68%) reported that brand consistency increased their revenues by margins of 10% - 20% or more.
68% of businesses reported that brand consistency increased revenues by 10% - 20% or more.
Sources: Dave Kerpen, LinkedIn, Marq (formerly Lucidpress)

Executive Branding Services

Resumes, Bios and LinkedIn Profiles | Executive Coaching

Your personal brand should be a competitive edge.

With our branding expertise, we work with the C-suite, senior executives and board directors, helping them land a job or board seat by developing a strategic and cohesive brand that highlights their unique value.

Our programs include executive coaching, career strategy, writing resumes, LinkedIn profiles and bios, as well as networking and interviewing guidance.

Learn more:

Board Director Branding
Executive Branding
Executive Coaching
Business woman in cardigan, smiling | Executive & Board Director Branding | Point Road Group

Need a Speaker?

Personal Branding | Board Director Branding | LinkedIn 
Employee Branding | Communications

Interactive and engaging talks to enhance brand credibility and visibility.

As branding experts, we love educating and inspiring others as we speak on topics critical to leadership teams, sales teams and entire companies. Participants take away actionable advice and best practices based on years of experience, insights and real-life examples. 

Our dynamic speakers are available for in-person and virtual events.

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Why Choose
Point Road Group?

Point Road Group Team Collage
Our clients choose us for our team, approach and impact.
  • Senior-level team with an empathic approach
  • Strategic expertise in branding, marketing, HR, recruitment, career advising and business ownership
  • Unique offering focused on high-impact areas of branding
  • Programs promoting consistency and accountability for current and future employees

Insights

Point Road Group shares branding expertise to drive business success and professional advancement.

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1991 Broadway, 12th Floor, New York, NY 10023
(212) 869-1000[email protected]
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