Powerful First Impressions

Personal Branding And Career Consulting To Drive Professional Success


Point Road Group is a global personal branding and consulting firm that helps executives market themselves to achieve their professional goals and partners with organizations for customized corporate programs.


Personal Branding


Career Consulting


Corporate Programs

With one chance to make a powerful first impression, Point Road Group ensures you have a strong personal brand to make it happen!

Services For Individuals

Point Road Group provides personal branding and career consulting services for executives and experienced professionals across industries and job functions. Our strategic and personalized approach helps you communicate your value, establish a strong personal brand and make powerful impressions on prospective employers, boards, clients, strategic partners and others — so you can achieve your professional goals.

Our relationship starts with a complimentary phone consultation to learn more about you and discuss how we can best work together. Next, you’ll meet with a senior career consultant, either in person at our Midtown Manhattan office or via Skype or phone. The number of meetings, strategy calls and duration of support varies with each service.

Job Seeker Essentials

You need more than a good resume to stand out from the competition when looking for a job. We provide comprehensive guidance to ensure you make powerful impressions on potential employers from every perspective. This includes career strategy, writing a high-impact resume and LinkedIn profile and ensuring you can confidently articulate your value when networking and interviewing. We cover job search best practices, ensure you have a good plan in place to pursue your next position and provide support as you get started.

A fast-track version of this package is also available.

Services may include:

  • Career strategy
  • Resume and LinkedIn profile creation
  • Job search, networking and interviewing guidance
  • Add-on services may include: LinkedIn guidance, interview preparation, bio and cover letter creation
Resume and LinkedIn Profile Assessment

For those who want to optimize their current resume and LinkedIn profile and pursue jobs, board roles and other opportunities immediately, this expert evaluation with immediate feedback and recommendations can help you move forward quickly.

Services include:

  • Review and assessment of existing resume and LinkedIn profile
  • Strategic and actionable recommendations to strengthen your materials
Hourly Career Consulting

When you want immediate help with specific areas, hourly career consulting provides the focused attention you need. A two-hour minimum is required for the initial session to ensure sufficient time is spent to provide you with the personalized guidance, information and action items necessary so you can move forward. Follow-up sessions can be scheduled on a one or two-hour basis.

Areas to cover may include:

  • Career strategy
  • Resume and/or LinkedIn profile review
  • Interview preparation
  • Networking guidance
  • Job offer/salary negotiation
  • Job search planning
Personal Brand Optimization

Strengthening your professional visibility and improving your outward presence is beneficial when developing business, working with clients, seeking board roles or speaking engagements, think a promotion or job search may be in your future or want to be viewed as an expert and thought leader.

We offer basic and premium versions.

Services may include:

  • Comprehensive personal brand assessment
  • Strategic and actionable plan for improvement
  • Implementation guidance and support
  • LinkedIn profile, resume and bio creation
  • Recommendations for photographer, stylist and presentation consultant
Interview Preparation

When interviewing for a job, strategic guidance and support can help increase your confidence, differentiate you from the competition and land the role. This is particularly important if you haven’t looked for a job in years (or never had to at all), are looking to pivot in a new direction, are targeting a specific job or have never had a phone, video or panel interview.

We offer broad and position-specific approaches.

Services may include:

  • Interview strategies
  • Research on companies, stakeholders, employees, jobs
  • Mock interviewing and preparation of questions to ask
  • Follow-up strategies (including thank-you emails)
  • Advice on reference preparation/management
  • Guidance for offer evaluation and salary negotiation
Boardroom Readiness
When considering a board search, how you market and present yourself is different from the way you would for a job search. Whether you’ve served as a director or would like to become one, we offer a variety of services that can help.
Services may include:
  • Personal brand assessment as a board candidate
  • Creation of career materials (bio, LinkedIn profile, resume)
  • Comprehensive program on becoming a board director

Services For Organizations

Point Road Group partners with Fortune 500 companies, start-ups, established businesses, professional associations, nonprofits and universities for customized corporate programs, presentations and workshops.

We design and deliver customized programs that include presentations and workshops on personal branding, LinkedIn, networking, communications, job search, interviewing and resumes; personal branding engagements for executive teams, leadership groups and marketing/sales/business development departments; corporate LinkedIn development/optimization; special corporate branding projects and tailored outplacement assistance.

We begin each relationship with a conversation to learn about your organization, assess your needs, determine the scope and timing of your project and discuss how we can help.

A list of selected organizations we’ve worked with can be found here.

Customized Presentations & Workshops

We partner with you to create presentations and workshops on personal branding, communications and various aspects of career advancement, taking into account your organization’s unique needs/goals as well as best practices for your industry and the functional areas, job levels and career goals of participants.

Frequent topics:

  • Personal branding
  • LinkedIn
  • Networking
  • Communications
Personal Branding for Executive Teams

In partnership with your executive team, we help strengthen the personal brand of each leader. Taking into account organizational strategy, goals and audiences, we ensure that the team — altogether and as individuals — represents your organization and corporate brand more effectively and with consistent presentation and messaging.

Services may include:

  • Individual personal brand assessments with strategic, actionable recommendations
  • Material creation (executive bios, LinkedIn profiles, resumes)
  • Referrals to ancillary services as appropriate including a headshot photographer, stylist and presentation coach
Corporate LinkedIn Optimization

This dynamic program helps your organization, department or team strengthen its company and employee brand presence to provide a competitive advantage and stronger brand in the marketplace.

Our tailored program can include:

  • Optimization or creation of your company page
  • Presentation on creating a strong personal profile and engaging with content
  • Presentation on how to take LinkedIn to the next level
  • Individual guidance for employees to optimize their personal profiles
  • Creation of LinkedIn profiles for selected staff (e.g., executive team, sales leadership)
  • Coordination with photographer for headshots
Customized Outplacement

For executives, employees and organizations in transition, Point Road Group provides customized outplacement services and workshops tailored to your organization’s unique needs. We create a thoughtful program that aligns with your objectives and workplace culture during this challenging time.

  • Review and assessment of transitioning employees resumes and LinkedIn profiles
  • Individual career consulting sessions
  • Workshops and presentations on all aspects of the job search

About Point Road Group

Point Road Group is a global personal branding and consulting firm located in Midtown Manhattan in New York. The company works with globally located individual and corporate clients. Point Road Group is the parent brand of Resume Strategists Inc., which was founded in 2004.

Featured In
Why Work With Us

Whether you’re in the C-suite, a rising executive or functional leader, a strong personal brand is essential to communicate who you are today and position you for where you want to go next in your career.

Improving your personal brand and how you present yourself is challenging because it requires you to identify your unique value — drawn objectively from your body of experience — and assess how well you articulate it from various angles: in-person (at meetings and presentations, when networking or interviewing, personal style); in your career materials (LinkedIn, resume/CV, bio); through social media activity; in the work you produce and how you lead etc.

What do you want to be known for? When you work with Point Road Group, we identify your most marketable qualities, highlight your expertise and accomplishments and uncover strengths you can’t always see in yourself, laying the foundation for a compelling personal brand to drive business success.

Developing a strong personal brand and increasing professional visibility is an investment in yourself that requires time, energy, strategic thought and effort; it doesn’t happen overnight. Point Road Group makes your brand our priority. By leaving the heavy lifting to one of our experienced personal branding and career consultants, you’ll achieve results more quickly and efficiently. Our expert guidance and dedicated support will take the weight off your shoulders, allowing you to focus on your responsibilities, while simultaneously strengthening your personal brand to help you achieve your professional goals.

When working with organizations, we draw from the same personalized approach to deliver corporate programs designed to meet your unique goals. We partner with executive teams and departments to address branding needs; collaborate with organizations for customized presentations, workshops and engagements relating to personal branding, corporate branding and career advancement; and provide tailored outplacement assistance.

A list of selected organizations we’ve worked with can be found here.

Your Personal Brand
The Founder

Alyssa Gelbard is the Founder and President of Point Road Group. She is a sought-after expert and speaker on personal branding and career advancement.

Click here for full bio.

The Team

The Point Road Group team puts clients first, providing a highly attentive experience during all phases of client engagement. We have backgrounds in strategic marketing, branding, recruiting, human resources, executive coaching, talent development and academic advising, and are experienced in hiring, interviewing and developing staff.

Our team is committed to helping you or your employees move their careers forward through personalized, professional and confidential services.

Industry Experience
  • Advertising
  • Architecture
  • Arts
  • Biotechnology
  • Communications
  • Construction
  • Consulting
  • Consumer Products
  • Education/Research
  • Energy/Utilities
  • Engineering
  • Entertainment/Sports
  • Fashion/Beauty
  • Financial Services
  • Government
  • Health/Nutrition
  • Hospitality
  • Legal
  • Manufacturing
  • Marketing
  • Media
  • Medical/Healthcare
  • Military/Law Enforcement
  • Non-profit
  • Pharmaceutical
  • Publishing
  • Public Relations
  • Real Estate
  • Retail
  • Technology
  • Telecommunications
  • Transportation
Our Partnerships
FEI logo

Professional association for senior finance executives

Heimat abroad

Integrated media company supporting German-speaking expats in the US

Accelerates advancement of executive women in business

Upcoming Events

Point Road Group leads presentations and workshops on personal branding and a variety of career advancement topics. We partner with companies, professional associations, nonprofits and universities to develop programs relevant to their audiences. We hope you can join us at one of our upcoming events!

Our Blog

Point Road Group provides insights on personal branding and career advancement relevant to all professionals, whether you’re seeking a new job or board role or want to increase your professional visibility to drive business success. Read what’s on our minds, share it with others and join the conversation on social media!

Professional Visibility

How To Build Professional Visibility
(Without Sounding Self-Promotional)

| PRG Blog | No Comments

Increasing professional visibility can contribute positively to business success and career advancement. The more that people know of and about you, the greater likelihood that they will view you as a…

6 Executive Resume Mistakes To Fix Right Now

6 Executive Resume Mistakes To Fix Right Now

| PRG Blog | No Comments

Whether you’re an executive seeking a new job, considering a job search or content in your role (but would pursue a dream job if it became available), it’s important to have a…


Must-Do’s Before Giving a Presentation

| PRG Blog | No Comments

Speaking publicly — whether running a meeting or as a presenter, keynote speaker, panelist or event host — is a valuable opportunity to communicate expertise, strengthen credibility and showcase your…

Ask The Experts Interview Series

Ask The Experts is our new monthly series featuring Q&A with experienced and knowledgeable professionals from all areas of personal branding and career advancement, sharing essential insights and advice with our readers.

ATE - Gabi Hegan, Expat Networking

Expat Networking Tips from Gabi Hegan,
CEO & Founder of HEIMATabroad

| Ask The Experts: Monthly Interview Series | No Comments
Today we speak with Gabi Hegan about expat networking. Gabi, originally from Munich, Germany, has founded several companies dedicated to guiding expats through their journey in the US. She oversees...
ATE - Mark A. Pfister, Board Candidate Strategy

Board Candidate Tips from Mark A. Pfister,
CEO of M.A. Pfister Strategy Group

| Ask The Experts: Monthly Interview Series | No Comments
Today we speak with Mark A. Pfister about Board candidate strategy. Mark is an Independent Board Director, Executive Leadership Advisor and CEO of M. A. Pfister Strategy Group. His popular book, Across...
ATE Martin Bentsen Headshot Photography

Headshot Tips From Martin Bentsen,
Founder of City Headshots

| Ask The Experts: Monthly Interview Series | No Comments
In this inaugural edition of Ask The Experts, Point Road Group’s new Q & A series, we learn valuable headshot tips and guidance from Martin Bentsen, founder of City Headshots. Martin is a headshot...

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Contact us to learn how we can help you or your organization with our personal branding and career advancement services or customized programs.

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