Elevating People

Transforming Companies

Driving revenue and enterprise value through personal branding

We've Worked With
Orgs-we-work-with
Alexion
babel street
BakerTilly logo
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Carey & Co Logo
ceox
Cerberus logo
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Cheshire Group LLC
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Edge-TG
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FEI logo
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naec
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Samsung Ads
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vistage
wpo

Point Road Group
at a glance

100%

Woman-Owned, Women-Led

10+

Years 
In Business

20+

Avg. Years of Team's Experience 

700+

Clients 
Helped

100%

Clients Said Would Work With Us Again

Personal Branding for Companies & Teams

How many opportunities do you lose without realizing it because of your people?

Every interaction your team has—online and in person—is a chance to build credibility and trust that leads to real outcomes: landing new business, retaining customers, receiving referrals and attracting top talent. 

Through training and coaching, Point Road Group activates your team to be better brand ambassadors, stronger communicators and more effective leaders—so you don’t miss opportunities.

This is a significant advantage when navigating organizational changes like scaling, exit planning or M&A.

Explore Personal Branding for Companies & Teams
  • “Point Road Group helped us address gaps in our messaging by writing a new company overview, refining our brand messaging, and building a LinkedIn strategy that better reflects who we are today. By helping our team strengthen their profiles and communication, everyone at Carey & Co is now better equipped to serve as a brand ambassador and support our growth.”
    Travis Carey, CEO
    Carey & Co
  • Cheshire Avatar
    “We have a much stronger brand that connects with prospects. Point Road Group helped us create a clearer, more consistent message about who we are and how we help clients, then strengthen how we introduce our brand through website content, corporate bios, and company and individual LinkedIn profiles. Everything is aligned, and we’re already seeing an increase in business.”
    Jennifer Steig, Partner
    The Cheshire group
  • “Point Road Group helped us support our leadership team through organizational complexity, stronger communication, and periods of growth and change, including M&A activity. They built meaningful relationships with our leaders, asked the right and often hard questions, and tailored their guidance in a way that truly resonated.”
    Korrin Glasscock, VP People
    Babel Street
  • Edge TG Avatar
    “We came to Point Road Group to help us connect more closely with prospects and clients, drive new business, and create a stronger client experience. They delivered on all fronts, elevating our people’s presence through LinkedIn, corporate bios, video presence, and brand ambassador development.”
    Richard Gardiner, CMO
    edge technology group
Business woman in cardigan, smiling | Executive & Board Director Branding | Point Road Group

Executive Branding

Is your personal brand a competitive edge?

Point Road Group helps C-suite, senior executives and board directors land a job or board seat by developing a strategic and consistent personal brand that highlights their unique value. 

Explore Executive Branding

Workshops, Keynotes & Presentations

Looking for a speaker who will leave your audience with strategies & tips they can actually use?

Point Road Group delivers interactive presentations and workshops for sales teams, executive teams, entire organizations, professional associations and CEO peer groups that want practical insight, stronger communication and takeaways people can put to work right away. Our sessions are grounded in real experience and built to move beyond inspiration into action.

Explore Workshops, Keynotes & Presentations

Why Point Road Group?

“No one else does what you do…and it’s had a great impact on our business!”
Clients tell us this time and time again. 

We see your problems differently, and deliver unique solutions that drive more business and strengthen leadership impact. Discover the passionate, empathetic and strategic approach from our senior level team with diverse backgrounds and expertise.
Learn More

The Resource Hub

Practical guides, articles and insights to help leaders and their teams communicate, build credibility and create better business opportunities.

Frequently Asked Questions

What does Point Road Group do?

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Point Road Group is a personal branding firm that helps companies drive revenue and enterprise value. Through strategy, training and coaching, we strengthen the personal brands of leaders and teams. Why? Because how your team comes across each day shapes whether someone chooses to do business with you, refer you, stay a customer or work at your company.

Who does Point Road Group work with?

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We work nationally with companies across industries (with deep expertise in professional services), individual executives across all industries and functional areas, professional associations and CEO peer groups. We work with individual executives for executive coaching or when they’re looking for a new job or board seat. Associations and peer groups also bring us in, for keynotes, presentations and workshops.

Why do companies typically hire Point Road Group?

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Companies usually hire us when they're missing sales targets, have aggressive sales goals, want to increase business development or are going through changes like M&A or exit planning. These are times when how their people come across directly impacts business outcomes. These are also times when inconsistent or outdated company messaging and LinkedIn presence can cost companies referrals and the interest of prospects and job candidates.

What does a typical engagement look like for companies?

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Every engagement is customized to your company’s goals and needs. We lead workshops, provide executive coaching for leaders and teams and deliver comprehensive programs to strengthen company messaging, LinkedIn presence and personal branding of teams. Topics we cover include communications, LinkedIn, presentation delivery and executive presence.

What does a typical engagement look like for an individual executive?

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We provide high-touch, individualized executive coaching and personal branding for a job search or board search. Our programs include positioning, value proposition, writing resumes, bios and LinkedIn profiles and strategic guidance on how to land the right opportunity for you. All of our work is specific to what each client is actually trying to accomplish.

What makes Point Road Group different from other personal branding firms?

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Two things: our approach and our team. Our approach is both strategic and practical. We start by understanding where you want to go and what's standing in the way — then we get to work. No off-the-shelf programs. Everything is built around your specific goals. Our team is all senior level. As a client, you will work with people who are highly experienced, bring a wealth of knowledge and perspective – and are personable, passionate and invested in your success.

How much does it cost to work with Point Road Group?

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Our engagements are customized, so pricing varies depending on what you need and the scope of work. Employee personal branding projects range from $10K-$50K; executive coaching pricing depends on the number of people and months in the engagement; executive and board director branding services range from $4,500 to $10K.

Do you work with professional associations and CEO peer groups?

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Yes, CEO peer groups across the US, like Vistage, EO, YPO and WPO, invite us in to deliver highly interactive workshops. A wide variety of professional associations across industries also bring us in; we provide keynotes, breakout sessions, presentations and workshops.

Where are you located?

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Point Road Group is headquartered in New York City and works with clients across the US.

Where can I get started or learn more?

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To get started, complete our contact form or email us directly — we'll set up a conversation to learn about your goals. You can also check out our Resources Hub for downloadable guides, our latest blog posts on personal branding insights/tips and our Employee Branding Snapshot assessment.
Helping companies drive revenue and enterprise value through personal branding and executive coaching.
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Contact

1991 Broadway, 12th Floor
New York, NY 10023
(212) 869-1000
[email protected]
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