Insights

Branding perspectives, guidance and best practices to drive business success.
September 29, 2022

🎙Podcast: Big Mistake

In this episode of Up Next with Gabriella Mirabelli, host Gabriella interviews Point Road Group's Alyssa Gelbard about the biggest career and job search mistakes people make -- and how to avoid them. Listen below to Alyssa's cautionary tales about what not to do when networking and updating your LinkedIn profile, along with the importance of […]
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September 22, 2022

🎙Podcast: Never Not Networking

In this episode of Up Next with Gabriella Mirabelli, host Gabriella interviews Point Road Group's Alyssa Gelbard about the power (and mechanics) of networking. Listen below to Alyssa's tips on how to think about networking when you’re not actively looking for a job opportunity, do's and don'ts for networking on LinkedIn and etiquette around making (and […]
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August 31, 2022

A Closer Look: The Job Search & Hiring Process Today

The hiring process today can feel like flying into a black hole; you aren’t sure what to expect, you can’t see what’s going on and you don’t have a lot of control over the outcome. The waiting part of a high stakes job search can be agonizing for candidates. Fortunately, companies are increasingly embracing transparency. Some utilize […]
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August 22, 2022

Conversation Mistakes That Cost Companies Business

Conversations impact business opportunities, such as when introducing yourself at a meeting or when networking. Yet, due to a weak grasp of brand messaging, many people fail to describe their company accurately (or at all) when meeting others who could be great prospects or referral sources. The secret is simply knowing what to say.
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July 26, 2022

The Lost Art Of Timely Response & Follow Up

Every company knows that timely response to communications is one of the keys to customer satisfaction. Companies often don’t realize that this behavior is important in any relationship, not just keeping customers happy. To develop and maintain both your relationships and bottom line, identify and rectify any situation where employee communications are subpar. At Point […]
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