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Read the Latest from the Experts at Point Road Group
November 20, 2024

Company Leaders Can’t Get Their Story Straight (& Customers Are Noticing)

Your biggest competitor just won the account you've been chasing for months. What's frustrating? Neither better technology nor lower pricing sealed the deal. Rather, their executive team presented a clear, unified message about their company's value and key differentiators — while each of your leaders painted a different picture of who you are and what […]
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October 30, 2024

Boo! Inconsistent Messaging is Scaring Away Customers

Introduction Imagine an accounting firm that markets itself as a specialist in automated bookkeeping and tax strategy consulting, with glowing testimonials showcased across its website and LinkedIn page. Drawn by the promise of streamlined operations and expert tax advice, you set up a meeting. During the sales presentation, however, the representative focuses on audit support […]
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September 23, 2024

Your LinkedIn Profile is a Hot Mess — and It's Costing You Business

Fun fact: According to our research, 82% of people are more likely to buy from your company when your LinkedIn profile includes more than job titles alone. Highlighting your professional achievements isn’t just about showcasing success — it’s a powerful business strategy. Executives' LinkedIn profiles are like a first date for your company: if you […]
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August 26, 2024

Stand Out and Connect: 5 Tips for a Killer Video Introduction

Looking to introduce yourself effectively during your next Zoom or Teams meeting? Due to convenience, many business relationships begin virtually, even if they ultimately move to "real life” afterward. How you introduce yourself during video meetings is a critical first impression that can make a difference in others connecting with what you say. It is […]
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July 29, 2024

The Power of Connections: Networking at the Executive Level

Where does the true power lie for a C-suite executive? In the boardroom, some might argue, or perhaps in a well-executed strategy. But ask the most successful executives, and they’ll point you toward an indispensable but often overlooked asset: their professional network. At its core, networking is the art of building and nurturing professional relationships, […]
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