Our Blog

Expertise On Personal Branding & Career Advancement

Drawing on 15+ years of experience helping people make powerful impressions to achieve their goals, Point Road Group’s blog features insights and guidance on all aspects of personal branding & career advancement. Whether you’re looking to improve digital presence, strengthen your LinkedIn profile and content engagement, prepare for a job search, network more effectively, give more powerful presentations and much more – we’ve got you covered!

In addition to exploring our blog, check out our monthly Ask The Experts series that features interviews with leading industry professionals.

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March 13, 2019
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Professional Visibility

How To Build Better Professional Visibility

By | Blog: Personal Branding & Career Insights
Increasing professional visibility can contribute positively to business success and career advancement. The more that people know of and about you, the greater likelihood that they will view you as a go-to expert, thought leader or asset with a specific set of skills, knowledge and experience. This recognition strengthens your personal brand and, by extension, your company’s brand too. Read More

January 8, 2019
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Presentations

How To Best Prepare For Giving Presentations

By | Blog: Personal Branding & Career Insights
Speaking publicly — whether running a meeting or as a presenter, keynote speaker, panelist or event host — is a valuable opportunity to communicate expertise, strengthen credibility and showcase your personal brand. Delivering presentations in front of audiences, large or small, also boosts professional visibility and sparks network growth and business opportunities. Read More

December 5, 2018
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How To Make (& Stick With) A Better New Year’s Resolution

By | Blog: Personal Branding & Career Insights
As the end of the year approaches, it’s easy to fall into the New Year’s Resolution mindset, i.e., think about what you’ll start doing (or do differently) to achieve your goals in the coming year. The classics are all too familiar: go to the gym, eat healthier, sleep better etc. Professionally, common goals include kicking a job search into gear, networking, joining professional associations, seeking a promotion/raise etc. Read More

November 13, 2018
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Introducing yourself

6 Mistakes To Avoid When Introducing Yourself

By | Blog: Personal Branding & Career Insights
When introducing yourself for the first time to someone, what you say and how you say it can shape and set the tone for the relationship. How you introduce yourself makes an important impression and reflects your personal brand. You control the message, which is important as it can become the sound bite that your new acquaintance uses to introduce you to others (especially if you meet at an event or when networking). Read More

October 10, 2018
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boardroom with people

How To Highlight Board Experience In Your Personal Brand

By | Blog: Personal Branding & Career Insights
When considering a board search — whether as a first-time director or experienced one — take a close look at your personal brand to determine if your messaging highlights board experience (or board-relevant experience). It might sound surprising, but a strong personal brand of an executive or operational leader does not necessarily translate into that of an ideal board candidate. Read More

September 12, 2018
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LinkedIn Headshot

Do You Need To Update Your LinkedIn Headshot?

By | Blog: Personal Branding & Career Insights
Your LinkedIn headshot is an essential part of your profile and personal brand. It impacts how others see you at first glance and, by extension, what they assume (rightly or wrongly) about your competency, likeability and trustworthiness (not unlike the mere seconds it takes to make an impression when walking into a room). How you present yourself through your profile picture is critical to making a strong first impression, whether related to business and job opportunities, networking, speaking engagements or media inquiries etc. Read More

August 15, 2018
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introduction shaking hands

How To Make & Receive A Better Introduction

By | Blog: Personal Branding & Career Insights
Making and receiving introductions is helpful for all professionals, whether related to a potential job, board role, client, business opportunity or other resource. Introductions also bring together individuals with complimentary businesses, skills and research interests, as well as facilitate connections between people with commonalities (e.g., fellow alumni).
Read More