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The Latest From The Experts At Point Road Group
June 12, 2023

Brand Experience: A Proactive Strategy For Crisis Readiness

Crisis readiness is critical for businesses in today's unpredictable environment. Yet, as companies create plans to mitigate potential reputational risks and unforeseen challenges, they often overlook a strategic, cost-effective measure: building and maintaining a consistent brand experience. Two key brand touchpoints, your company website and social media presence, are crucial in shaping and preserving positive […]
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May 22, 2023

Corporate Bios: A Critical Tool To Elevate A Company Brand

Corporate bios help people – especially potential customers and talent – learn about a company's leadership team, board of directors and other key players. Written by the company, they provide insight into the roles, backgrounds, expertise and unique things that specific people contribute to help the company succeed.
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April 24, 2023

5 Introduction Mistakes That Cost You Opportunities (& What To Do Instead)

Think about the last time you introduced yourself. Did you make an informative and engaging first impression? Did it lead to a relationship that landed a new customer, referral or job? Too often, people treat an introduction as nothing more than a cursory greeting -- but it doesn’t have to be! What you say – […]
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March 20, 2023

Could Voicemail Be Costing Your Company Business?

When thinking about brand experiences that impact sales, voicemail is probably not on your list. Yet, even if calls are no longer your preferred type of communication, poor phone habits can damage relationships with clients, prospects and critical contacts – leading to lost business. In our work helping companies improve brand experiences, we’ve noticed more […]
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February 21, 2023

Why You're Not Attracting The Right Candidates At Your Company

Every business is challenged by finding the best candidates to fill positions. While many factors influence talent acquisition, LinkedIn presence is a primary one. How a company and its employees come across on LinkedIn provides important insights to candidates and influences their decisions to pursue employment with your organization. People are not just looking for […]
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Blog CTA - Point Road Group does branding differently. | Point Road Group
Blog CTA: Tell your story with impact. | Point Road Group
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