In today's competitive business landscape, a strong personal brand is essential to excel and move your career forward as a senior executive. This interactive session will provide actionable branding insights and strategies to drive credibility, visibility and opportunities.

Learn proven tactics to:

• Introduce yourself with impact
• Optimize your LinkedIn presence
• Improve verbal & nonverbal communication habits
• Cultivate a stronger executive presence
• Manage time more effectively

Does your message come across clearly and effectively every time you communicate internally and externally? Communications habits are an important part of your personal brand and contribute to professional success. This interactive workshop provides tools to be a more confident and persuasive communicator to achieve desired results.


We’ll cover how to:

• Cut the fluff in emails and messages
• Avoid words that weaken any communication
• Ensure clarity to avoid misinterpretation
• Improve response time
• Lead a conversation from a position of power
• Optimize delivery with body language and tone

Interacting with content on LinkedIn influences what people think about you and your company. Posting, Commenting, Liking and Sharing gets you and your company noticed so it’s beneficial to incorporate current best practices, tips and tricks. Engaging with content also increases credibility and connection so it’s important to have a strategic approach, regardless of the amount of time you spend on LinkedIn.

Learn the best ways to:

• Identify content types and sources
• Determine posting mix and frequency
• Write a post
• Optimize how you Comment and Share
• Amplify engagement through tagging and hashtags
• Interact with your company’s posts

Your LinkedIn profile is a critical part of your personal brand. It’s a highly visible source of information impacting what people think about you and your company. When someone looks you up on LinkedIn, do they find a complete, current and compelling picture of who you are, including your expertise and unique value? Are key profile sections optimized? Are you “on brand” when mentioning your company?

In this session, learn to strengthen your profile with an:

• Impactful Headshot
• Effective Headline
• About section with a compelling overview of who you are
• Informative Experience section 
• Enhanced Volunteer and Skills sections as well as other ways to stand out

How you position and brand yourself for a board search is different than how you do so for a job search. This engaging session helps both first-time and experienced directors learn what will make them stand out with a board-ready personal brand to help them land a board seat.

We’ll cover:

• Clarifying your board value
• Identifying the right opportunities for you
• Optimizing your LinkedIn presence
• Strengehtning your board resume & board bio
• Introducing yourself with impact and telling your story effectively
• Board networking best practices