Executive Branding

EXECUTIVE BRANDING

Tell your story with impact to attract the right opportunities and land your next job.

A strong executive brand is the foundation for professional success. It helps position you as a leader, enhances your reputation and attracts opportunities. Point Road Group partners with C-suite and senior-level executives to increase visibility, navigate a job search and attract and land the opportunities they want.

Executives come to us when they are:

Leveling up their career
Increasing visibility in their current role
Managing uncertainty in their current position (new ownership/leadership, M&A etc.)
Job searching for the first time in years
Missing traction in their job search

Business woman in cardigan, smiling | Executive & Board Director Branding | Point Road Group

Schedule a Discovery Call

You Need More Than a Resume

Our high-touch, comprehensive approach ensures you communicate your unique value and expertise in every aspect of your personal brand, so you stand out from the competition -- and land the job.

Resume

Tell your story in a way that positions you strategically for the role you want.

LinkedIn Profile

Optimize your LinkedIn presence to increase credibility and visibility.

Coaching

Strengthen your search plan, personal introduction, networking and interviewing.

Featured Resources

Drive more business with our personal branding resources.

Start the conversation.

Tell us a little about what you’re looking for and we’ll follow up with next steps.

Frequently Asked Questions

What is executive branding?

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Executive branding (also called executive personal branding) is how you’re perceived by stakeholders that matter to you, such as colleagues, employees, customers, potential employers and vendors. Effective executive branding means being strategic and intentional in how you position yourself and come across to these stakeholders, both in person and online every day. This is particularly important when looking for a new job or other opportunities — so the right people understand who you are, what you do and why it matters.

What does working with Point Road Group on an executive job search look like?

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Our unique approach to supporting a job search combines personal branding with executive coaching because being clear and confident in your goals, positioning and executive presence are just as important as a good resume and LinkedIn profile. Starting with coaching, we get clear on your goals and target roles, remove roadblocks and ensure your confidence is strong, so it doesn’t derail opportunities. We then write your resume and LinkedIn profile (and often corporate bio too), provide guidance on how to attract the right opportunities through intentional networking, and share interviewing strategies and other ins and outs of the job search process – all so you land the job you want.

Do you write my resume and LinkedIn profile?

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Yes, we write them from scratch through a thoughtful, iterative process that has driven client success for over 15 years. We start with a conversation, delving deep into your background and experience. We ask probing questions to pull out information that’s most relevant to the roles you seek, enabling us to gather much richer information about you than an existing resume or LinkedIn profile update, which is limited to the content on the page or screen. We draft your resume, share it with you for feedback and continue this iterative process until we have a great final version. There's no limit to the number of drafts written or time spent because our goal is to give you the best resume that is most relevant to what you want to do next. The same goes for your LinkedIn profile content. Clients always have more confidence in their new materials, which is part of our special sauce to help you present more confidently and clearly through your personal brand.

Who is executive branding for?

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Executive branding is for senior executives and C-suite professionals who are looking for a new job (internally or externally) or thinking about their next move. Whether you're early in your search or haven't gotten the traction you expected, the work is the same: get your positioning right, sharpen how you communicate it and build the visibility and relationships that lead to the right conversations. Leaders who are happy in their current role also benefit from executive branding as it increases their credibility and visibility.

How long does the process take?

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Time depends on three factors: which program you select (coaching time varies, sometimes extending several months); your availability (if you’re traveling or have work commitments, meetings maybe be scheduled several weeks apart); your response time to material drafts (the quicker you respond with feedback, the quicker we get to the next round and ultimately the final draft – whereas if you take two or three weeks to respond to each draft, this extends the process). All this said, typical engagement time ranges from six weeks to four months.

What is the cost?

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We charge a flat fee that reflects our comprehensive coaching and personal branding process, including all meetings, writing/editing, research/prep and all phone and email communications between meetings. Pricing depends on the size and scope of the engagement; coaching time varies by program. Contact us so we can learn more about you, your needs and goals and then recommend the appropriate program so you’ll land the job you want.