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Explore practical guidance on executive branding, LinkedIn strategy, communication, leadership presence and the moments that shape how people understand your business.
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Financial Storytelling | Point Road Group
January 16, 2025

The Six Principles of Sticky Financial Storytelling: A Practical Guide for Financial Communications

Introduction Financial leaders operate in dual modes of communication. There are times when direct numbers tell the story—quarterly reports to your CEO, regulatory filings or real-time KPIs and performance metrics, and they demand clarity and precision above all else. In these situations, unadorned isn't just acceptable—it's optimal. However, many financial communications require a different approach. […]
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April 24, 2020

🎙Podcast: Networking & Connecting At A Social Distance

For Financial Executives International's Balance Sheet podcast, host Olivia Berkman interviews Point Road Group's Alyssa Gelbard about networking from a social distance. Managing professional connections and growing your network remotely is challenging when you're unable to meet others in-person.
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April 23, 2020

🎞Video Content StrategyRobert Weiss, Media Producer

What are some myths relating to video? There are a lot of myths out there and they depend on where people are at in their adoption curve of video.
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April 16, 2020

Focus! 7 Tips To Manage Distractions & Be Productive Working Remotely

Figuring out how to manage distractions is one of the biggest challenges of working remotely. These disruptions come in many forms -- like a weak WiFi connection, less than optimal work spaces, disruptive noises during video calls, household obligations (managing children’s online lesson plans, meal prep, pet care) etc. How you maintain focus is critical […]
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March 18, 2020

How & Why To Get Your Team Up To Speed On LinkedIn

When leading a team, department or company, you may not realize how the LinkedIn presence of your staff impacts impressions people have of your company and brand. Your team’s profiles, connecting habits and content engagement not only influence what people think about them; their presence influences what people think about your company too... and these […]
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March 10, 2020

Candidate Interviewing TipsNicole Meyer, Executive Recruiter

According to client feedback, what are the most frequent mistakes executives make during interviews? The most frequent mistake is not being sufficiently prepared. That preparation can take on many forms including getting to know who’s interviewing you and doing research on who you are meeting and the company you’re interviewing with.
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February 18, 2020

How To Make The Best Impressions Through Communications

Improving communications habits usually isn't high on the list when thinking about how to make better impressions. Yet, how you communicate – especially responsiveness and follow through – influences impressions you make. Not only do these behaviors impact what colleagues, partners, vendors, clients, investors and other contacts think about you as an individual, they impact […]
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