A customer's first impression of your company can often come from an unexpected source - your employees' LinkedIn profiles! In our years of helping executives with corporate and personal branding, we observed that people draw quick conclusions about companies from the LinkedIn profiles of their employees. However, the lack of research on this topic makes […]
In today's hyper-connected business landscape, LinkedIn optimization is critical for every business and every executive. Enhancing your profile no longer automatically means that you’re only looking for a job. LinkedIn is a dynamic space to create opportunities for both you and your company. It’s a highly visible part of your personal brand, a place to […]
