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The Latest From The Experts At Point Road Group
February 7, 2024

How to Write a Better Professional Bio

A professional bio is an important part of your personal brand. It is a short but powerful introduction that summarizes your expertise, unique value and experience. A well-written bio can be used for speaking engagements, media opportunities, investors and clients. Below we share seven highly effective improvements you can make to your professional bio (also […]
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January 16, 2024

LinkedIn Optimization for Executives: Maximizing Your Professional Impact

In today's hyper-connected business landscape, LinkedIn optimization is critical for every business and every executive. Enhancing your profile no longer automatically means that you’re only looking for a job. LinkedIn is a dynamic space to create opportunities for both you and your company. It’s a highly visible part of your personal brand, a place to […]
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December 11, 2023

Brand Consistency Checklist to Build Brand Recognition and Trust

To strengthen your brand recognition and increase consumer confidence, we created a brand consistency checklist to help you make improvements. Companies large and small have challenges maintaining brand consistency. Bigger companies may have more resources, but more possibilities for oversight. Smaller companies often lack the resources and expertise to get the job done. Regardless of […]
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November 13, 2023

5 Reasons to Seek Executive Coaching

More leaders are seeking executive coaching as the ever-evolving workplace demands adaptability. Whether you want to improve effectiveness or begin a new role, having tailored support gives you a clear advantage. In this article, we share our insights on who benefits the most from an executive coaching program. What is Executive Coaching? Executive coaches specialize […]
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October 9, 2023

Why Companies Should Invest in Employee Personal Branding

Companies that limit personal branding assistance to senior executives are missing an incredible opportunity. Investing in employee personal branding transforms every team member into a valuable brand asset and bolsters your company's competitive edge.
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