Companies often say that it’s important for their employees to be “on-brand,” but what does this mean exactly? A team that's on-brand communicates in a way that aligns with the brand's values, culture and identity. They drive a cohesive and consistent brand experience, which converts prospects and retains customers. When people aren't on-brand, their inconsistent […]
When a company buys another business, there’s a mile-long list of things to consider that impact acquisition success. Branding is always on the list, but it’s usually limited to adopting a new logo and letterhead. Most companies overlook critical aspects of brand integration that have a major impact on the acquired company’s employees, clients and […]
Crisis readiness is critical for businesses in today's unpredictable environment. Yet, as companies create plans to mitigate potential reputational risks and unforeseen challenges, they often overlook a strategic, cost-effective measure: building and maintaining a consistent brand experience. Two key brand touchpoints, your company website and social media presence, are crucial in shaping and preserving positive […]
Corporate bios help people – especially potential customers and talent – learn about a company's leadership team, board of directors and other key players. Written by the company, they provide insight into the roles, backgrounds, expertise and unique things that specific people contribute to help the company succeed.
Think about the last time you introduced yourself. Did you make an informative and engaging first impression? Did it lead to a relationship that landed a new customer, referral or job? Too often, people treat an introduction as nothing more than a cursory greeting -- but it doesn’t have to be! What you say – […]
