Your biggest competitor just won the account you've been chasing for months. What's frustrating? Neither better technology nor lower pricing sealed the deal. Rather, their executive team presented a clear, unified message about their company's value and key differentiators — while each of your leaders painted a different picture of who you are and what […]
Introduction Imagine an accounting firm that markets itself as a specialist in automated bookkeeping and tax strategy consulting, with glowing testimonials showcased across its website and LinkedIn page. Drawn by the promise of streamlined operations and expert tax advice, you set up a meeting. During the sales presentation, however, the representative focuses on audit support […]
Fun fact: According to our research, 82% of people are more likely to buy from your company when your LinkedIn profile includes more than job titles alone. Highlighting your professional achievements isn’t just about showcasing success — it’s a powerful business strategy. Executives' LinkedIn profiles are like a first date for your company: if you […]
To strengthen your brand recognition and increase consumer confidence, we created a brand consistency checklist to help you make improvements. Companies large and small have challenges maintaining brand consistency. Bigger companies may have more resources, but more possibilities for oversight. Smaller companies often lack the resources and expertise to get the job done. Regardless of […]
