White Paper: The Hidden Influence of Executive LinkedIn Profiles on Your Business

Published on April 18, 2024

A customer's first impression of your company can often come from an unexpected source - your employees' LinkedIn profiles! In our years of helping executives with corporate and personal branding, we observed that people draw quick conclusions about companies from the LinkedIn profiles of their employees. However, the lack of research on this topic makes it difficult to know how much these opinions impact revenue and recruitment.

In our research, we sought to better understand public perceptions of businesses based on executive LinkedIn profiles. This report shares valuable insights to help companies strengthen how their teams engage with prospects, customers and potential talent online.


  • The surprising power of executive LinkedIn profiles. Learn how a single leader's online presence can influence customer buying decisions and recruitment. 
  • Valuable insights to strengthen your brand. Gain a deeper understanding of how poor employee LinkedIn profile perceptions can reduce business referrals and brand trust.
  • Key findings, such as:

Key findings from our research

The impact of executive LinkedIn profiles on your business

LinkedIn is a powerful platform - 4 out of 5 members are decision-makers. In addition, 61 million people use LinkedIn to search for jobs each week. As our research supports, prospects and qualified job candidates in your pipeline can be converted or lost based on their perception of your company’s employees. 

Prioritizing executives' LinkedIn presence is an important part of a company strategy to drive a consistent, positive brand experience. In the same way, maintaining an optimized LinkedIn company page is critical for attracting new customers and top talent. 

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Do you worry that your company's LinkedIn presence is costing business?

We help companies with high-impact corporate branding, including LinkedIn optimization for your company, executives and employees. To schedule a discovery call, contact us today.

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