Blog

The Latest From The Experts At Point Road Group
May 20, 2024

Command the Room: Executive's Guide to Powerful Presentations

Introduction A lot is on the line when you present to a business prospect, potential investor or your CEO or board. With 63% of executives basing purchase decisions on the quality of a presentation, every aspect needs to be sharp. Confidence, content and presentation delivery all influence your ability to obtain buy-in from the audience. […]
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September 11, 2023

5 Telltale Signs You're Not Paying Attention During Virtual Meetings

We've all been in virtual meetings where we’re distracted and our minds drift, or we’re juggling 10 things at once. But here's the thing – just because it's common for people to disengage during meetings, it doesn't mean that the behavior is acceptable. Others notice when you're mentally somewhere else during a video call and […]
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July 10, 2023

Prioritizing Brand Experience Ensures Acquisition Success

When a company buys another business, there’s a mile-long list of things to consider that impact acquisition success. Branding is always on the list, but it’s usually limited to adopting a new logo and letterhead. Most companies overlook critical aspects of brand integration that have a major impact on the acquired company’s employees, clients and […]
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May 22, 2023

Corporate Bios: A Critical Tool To Elevate A Company Brand

Corporate bios help people – especially potential customers and talent – learn about a company's leadership team, board of directors and other key players. Written by the company, they provide insight into the roles, backgrounds, expertise and unique things that specific people contribute to help the company succeed.
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April 24, 2023

5 Introduction Mistakes That Cost You Opportunities (& What To Do Instead)

Think about the last time you introduced yourself. Did you make an informative and engaging first impression? Did it lead to a relationship that landed a new customer, referral or job? Too often, people treat an introduction as nothing more than a cursory greeting -- but it doesn’t have to be! What you say – […]
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