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The Latest From The Experts At Point Road Group
January 16, 2025

The Six Principles of Sticky Financial Storytelling: A Practical Guide for Financial Communications

Introduction Financial leaders operate in dual modes of communication. There are times when direct numbers tell the story—quarterly reports to your CEO, regulatory filings or real-time KPIs and performance metrics, and they demand clarity and precision above all else. In these situations, unadorned isn't just acceptable—it's optimal. However, many financial communications require a different approach. […]
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December 16, 2024

Navigating a Difficult Conversation: Don’t Blow it by Over-Preparing

We've all been there: a challenging conversation looming ahead, heart racing, mind spinning with worst-case scenarios. Whether it’s a critical discussion with your CEO about a missed revenue target, a tense meeting with a key client about unmet expectations, or a delicate conversation with a team member about their professional development, difficult conversations can feel […]
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November 20, 2024

Company Leaders Can’t Get Their Story Straight (& Customers Are Noticing)

Your biggest competitor just won the account you've been chasing for months. What's frustrating? Neither better technology nor lower pricing sealed the deal. Rather, their executive team presented a clear, unified message about their company's value and key differentiators — while each of your leaders painted a different picture of who you are and what […]
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October 30, 2024

Boo! Inconsistent Messaging is Scaring Away Customers

Introduction Imagine an accounting firm that markets itself as a specialist in automated bookkeeping and tax strategy consulting, with glowing testimonials showcased across its website and LinkedIn page. Drawn by the promise of streamlined operations and expert tax advice, you set up a meeting. During the sales presentation, however, the representative focuses on audit support […]
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August 26, 2024

Stand Out and Connect: 5 Tips for a Killer Video Introduction

Looking to introduce yourself effectively during your next Zoom or Teams meeting? Due to convenience, many business relationships begin virtually, even if they ultimately move to "real life” afterward. How you introduce yourself during video meetings is a critical first impression that can make a difference in others connecting with what you say. It is […]
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