Blog

Read the Latest from the Experts at Point Road Group
April 22, 2025

LinkedIn Company Page: 5 Engagement Strategies That Deliver Real Results

Many businesses invest time creating a LinkedIn Company Page but see disappointing returns when they post. What’s missing? Strategy. The fact is not all LinkedIn posts yield the same impact. While your competitors focus solely on putting out content, implementing these five engagement strategies will position your company to capture the opportunities they're missing.  Strategic […]
Read More
March 24, 2025

LinkedIn Company Page: The First Impression You've Been Ignoring (and What It's Costing You)

When someone searches for your company, where do they go first? If they don’t already know you, there’s a good chance LinkedIn is their first stop. Yet, when was the last time you looked at your LinkedIn Company Page? Not sure? You’re not alone. Many company leaders rarely check on their LinkedIn presence. Yet, this […]
Read More
November 20, 2024

Company Leaders Can’t Get Their Story Straight (& Customers Are Noticing)

Your biggest competitor just won the account you've been chasing for months. What's frustrating? Neither better technology nor lower pricing sealed the deal. Rather, their executive team presented a clear, unified message about their company's value and key differentiators — while each of your leaders painted a different picture of who you are and what […]
Read More
October 30, 2024

Boo! Inconsistent Messaging is Scaring Away Customers

Introduction Imagine an accounting firm that markets itself as a specialist in automated bookkeeping and tax strategy consulting, with glowing testimonials showcased across its website and LinkedIn page. Drawn by the promise of streamlined operations and expert tax advice, you set up a meeting. During the sales presentation, however, the representative focuses on audit support […]
Read More
April 18, 2024

White Paper: The Hidden Influence of Executive LinkedIn Profiles on Your Business

A customer's first impression of your company can often come from an unexpected source - your employees' LinkedIn profiles! In our years of helping executives with corporate and personal branding, we observed that people draw quick conclusions about companies from the LinkedIn profiles of their employees. However, the lack of research on this topic makes […]
Read More
1 2 3 4 5 6 7 8
More Insights
LinkedIn White Paper
Board Director Branding Guide
Executive Job Search Guide

Stay in the Know

Newsletter Sign-up

Ready to Get Started?

Contact Us
1991 Broadway, 12th Floor, New York, NY 10023
(212) 869-1000[email protected]