Tag: Corporate Branding

The Latest From The Experts At Point Road Group
August 7, 2023

Staying On-Brand: The Power of Effective Brand Messaging

Companies often say that it’s important for their employees to be “on-brand,” but what does this really mean, and why is it important? Being on-brand means that people communicate and engage in a way that aligns with the brand message and reinforces the company’s values, culture and identity. An on-brand team drives a cohesive and […]
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July 10, 2023

Prioritizing Brand Experience Ensures Acquisition Success

When a company buys another business, there’s a mile-long list of things to consider that impact acquisition success. Branding is always on the list, but it’s usually limited to adopting a new logo and letterhead. Most companies overlook critical aspects of brand integration that have a major impact on the acquired company’s employees, clients and […]
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June 12, 2023

Brand Experience: A Proactive Strategy For Crisis Readiness

Crisis readiness is critical for businesses in today's unpredictable environment. Yet, as companies create plans to mitigate potential reputational risks and unforeseen challenges, they often overlook a strategic, cost-effective measure: building and maintaining a consistent brand experience. Two key brand touchpoints, your company website and social media presence, are crucial in shaping and preserving positive […]
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May 22, 2023

Corporate Bios: A Critical Tool To Elevate A Company Brand

Corporate bios help people – especially potential customers and talent – learn about a company's leadership team, board of directors and other key players. Written by the company, they provide insight into the roles, backgrounds, expertise and unique things that specific people contribute to help the company succeed.
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March 20, 2023

Could Voicemail Be Costing Your Company Business?

When thinking about brand experiences that impact sales, voicemail is probably not on your list. Yet, even if calls are no longer your preferred type of communication, poor phone habits can damage relationships with clients, prospects and critical contacts – leading to lost business. In our work helping companies improve brand experiences, we’ve noticed more […]
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