Tag: Corporate Branding

The Latest From The Experts At Point Road Group
August 22, 2022

Conversation Mistakes That Cost Companies Business

Conversations impact business opportunities, such as when introducing yourself at a meeting or when networking. Yet, due to a weak grasp of brand messaging, many people fail to describe their company accurately (or at all) when meeting others who could be great prospects or referral sources. The secret is simply knowing what to say.
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July 26, 2022

The Lost Art Of Timely Response & Follow Up

Every company knows that timely response to communications is one of the keys to customer satisfaction. Companies often don’t realize that this behavior is important in any relationship, not just keeping customers happy. To develop and maintain both your relationships and bottom line, identify and rectify any situation where employee communications are subpar. At Point […]
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June 20, 2022

Reach More Prospects & Talent On LinkedIn By Tackling 3 Common Challenges

Your prospects and potential talent are on LinkedIn, but are you reaching as many as you could be? Companies don’t realize the extent of missed business and recruitment opportunities on LinkedIn because their employees – their best assets – don’t represent the company brand effectively.
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May 6, 2022

Leadership Secrets To Navigate Challenging Business Situations

Every organization goes through challenging situations, whether it’s a transition in leadership, restructuring, change in business strategy or new ownership. Leaders usually understand the importance of handling these changes thoughtfully, but they struggle with the exact know-how. When that struggle turns into communication missteps, leadership teams can end up looking weak or ineffective and people […]
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April 11, 2022

The Essential Qualities An Executive Team Needs To Lead With Impact

When companies are evaluating candidates as well as developing talent for a role that’s part of the executive leadership team, a critical component to assess is executive presence. This enables leaders to have vision, drive critical initiatives, navigate challenges, generate support and enhance relationships. While executive presence has many facets, focusing on the following areas […]
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