Our Blog

Expertise On Personal Branding & Career Advancement

Drawing on 15+ years of experience helping people make powerful impressions to achieve their goals, Point Road Group’s blog features insights and guidance on all aspects of personal branding & career advancement. Whether you’re looking to improve digital presence, strengthen your LinkedIn profile and content engagement, prepare for a job search, network more effectively, give more powerful presentations and much more – we’ve got you covered!

In addition to exploring our blog, check out our monthly Ask The Experts series that features interviews with leading industry professionals.

You can also subscribe to our newsletter so not to miss our latest personal branding & career advancement tips, plus upcoming event announcements.

March 15, 2016
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Compensation Package and Salary Negotiation

Negotiate Your Way to a Better Compensation Package

By | Blog: Personal Branding & Career Insights
Congratulations, you got the job offer that you were waiting for! But, the employer offered a lower salary than you expected. The offer doesn’t reflect the value you will bring your new employer, but you may lack the nerve to negotiate for a better compensation package or worry how you’ll appear if you try. Arm yourself ahead of time with the right information and strategies to negotiate with confidence. Negotiation is a skill, and like any other, you can improve your game with practice.

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January 12, 2016
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Who are you? Strong Personal Brand

9 Secrets to Creating a Strong Personal Brand

By | Blog: Personal Branding & Career Insights
Communicating a consistent, strong personal brand is important — whether you’re looking for a new job, seeking a promotion, cultivating new business or advancing your career.

Your personal brand is a holistic representation of who you are personally and professionally. It is not a single statement or tagline; rather, it encompasses your strengths, expertise, the results and impact you achieve and unique methods you employ to produce quality work. It also includes your character, ethics, principles and behavior.

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December 8, 2015
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Job Search Secret

Shhh… 5 Tips to Keep Your Job Search Secret While Employed

By | Blog: Personal Branding & Career Insights
The end of the year is a popular time to take stock of where you are in your career. If you determine that you are ready to make a professional change and embark on a job search, it’s important to stay in your current position while you look. You are more attractive to potential employers when you are employed than when you are between jobs. Read More

November 10, 2015
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Juggling Multiple Interviews and Offers

The Secret to Juggling Multiple Interviews and Offers

By | Blog: Personal Branding & Career Insights
When pursuing job opportunities and balancing multiple interviews and offers with several companies, chances are, you’ll be at a different stage of the hiring process with each one. You then have to maneuver through, hoping that when you reach the job offer stage, all will finalize at the same time and you can easily make an informed decision about your next move. What do you do when that doesn’t happen?

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October 15, 2015
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Ace Panel Interview

How to Ace a Panel Interview

By | Blog: Personal Branding & Career Insights
You’ve just heard from a potential employer that you made it to the next round of interviews. Then, you find out that it’s going to be a panel interview. Anticipating a group interview is certain to provoke anxiety, even in a seasoned professional. Being interviewed by a group isn’t easy – but you can be successful if you take the time to do some extra preparation.

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September 24, 2015
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Strong LinkedIn Profile helps grow your network

What a Strong LinkedIn Profile Can Do For You

By | Blog: Personal Branding & Career Insights
Now that summer is over, it is the perfect time to focus on your personal brand and professional image, starting with your LinkedIn profile. Your profile is often the first impression a potential client, partner or prospective employer will have of you in today’s virtual world. Is your profile a true reflection of who you are? Does it showcase your skills and expertise? Are your key accomplishments and contributions clear? Do you come across as an expert or a leader?

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