Explore practical guidance on executive branding, LinkedIn strategy, communication, leadership presence and the moments that shape relationships and opportunities.
Searching for your next executive opportunity can feel overwhelming. At Point Road Group, we understand how challenging the job search process can be—whether it’s standing out in a crowded marketplace, navigating networking events or preparing for high-stakes interviews. That’s why we’ve created the Executive Job Search Guide—your ultimate resource for making the process more effective […]
Yes, If It's Crafted Well Writing a cover letter often feels like a drag, if not daunting, particularly for executives who are used to having their accomplishments speak for themselves. Despite the “optional” status on many job applications, a well-crafted cover letter remains important for distinguishing yourself in a competitive field. It’s not just a […]
Your biggest competitor just won the account you've been chasing for months. What's frustrating? Neither better technology nor lower pricing sealed the deal. Rather, their executive team presented a clear, unified message about their company's value and key differentiators — while each of your leaders painted a different picture of who you are and what […]
Imagine an accounting firm that markets itself as a specialist in automated bookkeeping and tax strategy, with glowing testimonials on its website and LinkedIn page. That’s what you need, so you set up a meeting. In the meeting, the rep spends most of the time on audit support and forensic accounting, which are services you […]
Fun fact: According to our research, 82% of people are more likely to buy from your company when your LinkedIn profile includes more than job titles alone. Highlighting your professional achievements isn’t just about showcasing success — it’s a powerful business strategy. Executives' LinkedIn profiles are like a first date for your company: if you […]
