Insights

Branding perspectives, guidance and best practices to drive business success.
July 13, 2021

7 Tips For A Board-Ready LinkedIn Profile

When seeking a board seat, how you come across on LinkedIn impacts visibility and credibility with the people you want to reach. Optimizing your profile to better position you as a qualified director enables you to better resonate with target audiences too. A board-ready LinkedIn profile highlights all board experience (public, private, advisory, nonprofit), board-relevant experience and board education or training. It conveys the strategic impact you’ve had on companies and shows how you’ve collaborated to […]
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July 9, 2021

LinkedIn Optimization for Board Directors: Don't Skip This Critical Training

How your Board of Directors present themselves on LinkedIn is an important source of information for those looking to learn more about your company and its board. While your company website may feature director bios, critical stakeholders (like current and prospective investors, strategic partners and potential directors and executives)
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June 7, 2021

Strong Virtual Presentation Skills Give Your Team An Edge

A strong presentation can be the difference in closing business. People and companies want to engage with you when they have a positive impression and believe in what they see and hear. Crisp content and articulate delivery enhance confidence and trust, which are essential to achieving desired outcomes. Providing virtual presentation training and guidance ensures your team is always screen-ready […]
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June 6, 2021

The Devil's In The Details: Improving Virtual Presentation Skills

Chances are you’ve experienced or heard about a virtual meeting or event where the presenter botched the opportunity. While at times this might be comical (e.g., the viral clip of an attorney stuck on a cat face filter while addressing the virtual courtroom), strong presentation skills should not be an afterthought.  
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May 12, 2021

How Looking At Both Sides Helps You Negotiate The Best Job Offer

It’s no surprise that job offer negotiation has changed in today’s market. Job seekers want flexible work options, adding these requests and other new benefits to their negotiation wish list. In response, many employers are adapting offers and fringe benefits to better align with these trends and appeal to today’s top talent.
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