Insights

Branding perspectives, guidance and best practices to drive business success.

Why A Strong Personal Brand Is Important When Seeking A Board Seat

Published on November 30, 2021
A lot of corporate leaders would like to sit on a board of directors. Since many have similar experiences and talents, one way to stand out from the rest is a cultivated personal brand. A strong personal brand enables you to stand out, build credibility and enhance trust with those who can help your board […]
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Need To Introduce Yourself To A New Team Remotely? Here's What To Do.

Published on November 24, 2021
When starting with a new company or moving to a different area within your current organization, you’ll have the opportunity to introduce yourself to a new team. When introducing yourself remotely, your approach will be similar as to when doing so in-person, while taking into account the unique circumstances of the situation.
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Before Clicking 'Send,' Share These Email Best Practices With Employees

Published on November 8, 2021
What does the overall quality of your employees’ email say about your company? Create an environment of proactive, prompt and professional email practices to maintain a strong reputation in the eyes of clients, vendors, potential talent and others. Focusing on the finer points of good communication, such as response time and message organization, ensures that […]
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"Just Wondering...” How To Improve Clarity & Confidence In Writing

Published on November 7, 2021
Written communications drive business and shape relationships with colleagues and external contacts. From emails and reports to instant messages on collaboration platforms and presentations, writing style and substance not only influence productivity, but also what recipients think about your professionalism, competence, credibility and more. Weak, vague, bloated or rushed communications can skew the message focus and create unnecessary confusion whereas strong […]
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3 Important Considerations To Revitalize Your Networking Strategy

Published on October 11, 2021
Networking has changed for everyone during the pandemic. Whether you’ve taken advantage of connecting virtually or went on prolonged hiatus from developing new relationships, here are three important considerations to revitalize your networking strategy with a clear direction forward.
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Blog CTA - Point Road Group does branding differently. | Point Road Group
Blog CTA: Tell your story with impact. | Point Road Group
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