When a company buys another business, there’s a mile-long list of things to consider that impact acquisition success. Branding is always on the list, but it’s usually limited to adopting a new logo and letterhead. Most companies overlook critical aspects of brand integration that have a major impact on the acquired company’s employees, clients and […]
Every business is challenged by finding the best candidates to fill positions. While many factors influence talent acquisition, LinkedIn presence is a primary one. How a company and its employees come across on LinkedIn provides important insights to candidates and influences their decisions to pursue employment with your organization. People are not just looking for […]
The hiring process today can feel like flying into a black hole; you aren’t sure what to expect, you can’t see what’s going on and you don’t have a lot of control over the outcome. The waiting part of a high stakes job search can be agonizing for candidates. Fortunately, companies are increasingly embracing transparency. Some utilize […]
Every company knows that timely response to communications is one of the keys to customer satisfaction. Companies often don’t realize that this behavior is important in any relationship, not just keeping customers happy. To develop and maintain both your relationships and bottom line, identify and rectify any situation where employee communications are subpar. At Point […]
Your prospects and potential talent are on LinkedIn, but are you reaching as many as you could be? Companies don’t realize the extent of missed business and recruitment opportunities on LinkedIn because their employees – their best assets – don’t represent the company brand effectively.