Business owners often say they need to build a personal brand. The reality is that they already have one. Their reputation is shaped every day through how they communicate, how quickly they respond, whether they arrive prepared and what people find when they look them up online. The question is: are they intentional about it? For small and […]
Ask five members of a leadership team what the company does, which problems it solves and what makes it different. You may hear five different answers. Each answer might make sense on its own. The problem appears when prospects, candidates, customers or referral partners hear those different versions. What feels like a minor inconsistency inside the company can make […]
Imagine sitting in a room with a prospect, and they scroll on their phone while you speak. You likely feel frustrated, annoyed, insulted, ignored — maybe even disrespected. Video calls are no different — others notice when you do things that show you're not fully present. If you often behave this way, they'll view you […]
When presenting to prospects, potential investors or your CEO and board, you know you need strong content and confident delivery. But neither guarantees buy-in. Plenty of executives have both and still walk out without the outcome they came for. What's the secret of those who consistently get the outcomes they want? Understanding their audience. While you prep slides and rehearse your remarks, really think […]
If you've been putting real time into business development for your law firm—attending networking events, sending targeted emails, spending time with those who can refer business—and the work you want still isn't coming in, the instinct is usually to do more of it. That instinct is wrong, and acting on it makes the problem harder […]
