Explore practical guidance on executive branding, LinkedIn strategy, communication, leadership presence and the moments that shape relationships and opportunities.
How outdated company messaging costs you pipeline The CRO of a B2B services firm was reviewing recorded sales calls, trying to figure out why sales were down, when something jumped out. Three senior sales executives described the company in three different ways — none of it consistent with the company's current strategic direction, website or […]
In today's transparency-driven business landscape, employee advocacy is a powerful tool for leaders to adopt. This seemingly simple strategy unlocks a treasure trove of benefits for your business, impacting every aspect from brand awareness and reputation to recruitment and sales. Employee advocacy goes beyond team members simply saying they like where they work. It's about […]
