Insights that strengthen how leaders and companies communicate
Explore practical guidance on executive branding, LinkedIn strategy, communication, leadership presence and the moments that shape how people understand your business.
5 Things You’re Doing on Video Calls That Turn People Off
Imagine sitting in a room with a prospect, and they scroll on their phone while you speak. You likely feel frustrated, annoyed, insulted, ignored — maybe even disrespected. Video calls are no different — others notice when you do things that show you're not fully present. If you often behave this way, they'll view you […]
A corporate brand is only part of what attracts customers, talent, investors and other stakeholders to a company. Another major factor is its people. Therefore, the personal brands of employees, executives and directors really matter. As a director, you’re an ambassador for the company you serve, so your personal brand impacts stakeholder perceptions. It also […]