Explore practical guidance on executive branding, LinkedIn strategy, communication, leadership presence and the moments that shape relationships and opportunities.
Business owners often say they need to build a personal brand. The reality is that they already have one. Their reputation is shaped every day through how they communicate, how quickly they respond, whether they arrive prepared and what people find when they look them up online. The question is: are they intentional about it? For small and […]
Ask five members of a leadership team what the company does, which problems it solves and what makes it different. You may hear five different answers. Each answer might make sense on its own. The problem appears when prospects, candidates, customers or referral partners hear those different versions. What feels like a minor inconsistency inside the company can make […]
You know executive presence when you see it, but can you define it? While it’s easy to recognize when someone possesses this “it factor,” it’s harder to describe exactly what separates the strongest, most effective leaders from everyone else. Here's a working definition. Executive presence is the blend of communication and listening skills, leadership behaviors and […]
Imagine sitting in a room with a prospect, and they scroll on their phone while you speak. You likely feel frustrated, annoyed, insulted, ignored — maybe even disrespected. Video calls are no different — others notice when you do things that show you're not fully present. If you often behave this way, they'll view you […]
When presenting to prospects, potential investors or your CEO and board, you know you need strong content and confident delivery. But neither guarantees buy-in. Plenty of executives have both and still walk out without the outcome they came for. What's the secret of those who consistently get the outcomes they want? Understanding their audience. While you prep slides and rehearse your remarks, really think […]
