Explore practical guidance on executive branding, LinkedIn strategy, communication, leadership presence and the moments that shape relationships and opportunities.
Introduction A lot is on the line when you present to a business prospect, potential investor or your CEO or board. With 63% of executives basing purchase decisions on the quality of a presentation, every aspect needs to be sharp. Confidence, content and presentation delivery all influence your ability to obtain buy-in from the audience. […]
Have you ever knocked a presentation out of the ballpark only to be hit with a wave of self-doubt about your next big project? Or maybe you're leading a team that's facing some challenges, and suddenly you question your ability to guide them forward. Even the most experienced executives can have dips in leadership confidence. […]
A customer's first impression of your company can often come from an unexpected source - your employees' LinkedIn profiles! In our years of helping executives with corporate and personal branding, we observed that people draw quick conclusions about companies from the LinkedIn profiles of their employees. However, the lack of research on this topic makes […]
In today's transparency-driven business landscape, employee advocacy is a powerful tool for leaders to adopt. This seemingly simple strategy unlocks a treasure trove of benefits for your business, impacting every aspect from brand awareness and reputation to recruitment and sales. Employee advocacy goes beyond team members simply saying they like where they work. It's about […]
A corporate brand is only part of what attracts customers, talent, investors and other stakeholders to a company. Another major factor is its people. Therefore, the personal brands of employees, executives and directors really matter. As a director, you’re an ambassador for the company you serve, so your personal brand impacts stakeholder perceptions. It also […]
