Insights that strengthen how leaders and companies communicate
Explore practical guidance on executive branding, LinkedIn strategy, communication, leadership presence and the moments that shape how people understand your business.
What Executives Get Wrong at the Beginning of Every Meeting
“Let’s take 30 seconds to introduce ourselves.” You’ve heard it countless times. Names go around the room, and as each person speaks, you nod along, but you’re not really listening. You’re rehearsing about what you’ll say when it’s your turn. The moment comes. You deliver your introduction. The meeting moves on. Later, you realize you […]
A corporate brand is only part of what attracts customers, talent, investors and other stakeholders to a company. Another major factor is its people. Therefore, the personal brands of employees, executives and directors really matter. As a director, you’re an ambassador for the company you serve, so your personal brand impacts stakeholder perceptions. It also […]
