While marketing and communications are critical to drive awareness of your company, don't overlook another important and available resource: your team. Cultivating employees as brand ambassadors is an effective and economical strategy to drive positive impressions, build trust and amplify corporate values with broader networks.
Being an effective employee brand ambassador isn't just good for business, it’s good for your career too. When you help drive company brand awareness and credibility, you simultaneously improve your own visibility and personal brand. As an employee brand ambassador, here are some key areas where you’ll personally benefit:
If looking for a new job feels a bit overwhelming, Point Road Group's Job Search Guide will help. It brings together key resources to best prepare you for taking the next step in your career. Scroll to browse all topics or click on a heading below to jump to that section. I Need Help With... […]
If considering a job change, you’re in good company. As priorities have shifted, many people are questioning whether their current employer's plans will be the best fit for them. Large-scale movement in the workforce can create exciting opportunities and inspire you to change jobs, but make sure you’re looking for a new role for the […]
Change isn’t just coming, it’s here – both in workplace environments and worker priorities. Is your company ready to handle significant turnover, new staffing needs and a talent shortage? Consider that: 41% of employees surveyed across 30+ global markets are thinking about leaving their employer in 2021 (Microsoft Work Trend Index) 62% of CEOs recently […]