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The Latest From The Experts At Point Road Group
July 10, 2023

Prioritizing Brand Experience Ensures Acquisition Success

When a company buys another business, there’s a mile-long list of things to consider that impact acquisition success. Branding is always on the list, but it’s usually limited to adopting a new logo and letterhead. Most companies overlook critical aspects of brand integration that have a major impact on the acquired company’s employees, clients and […]
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June 12, 2023

Brand Experience: A Proactive Strategy For Crisis Readiness

Crisis readiness is critical for businesses in today's unpredictable environment. Yet, as companies create plans to mitigate potential reputational risks and unforeseen challenges, they often overlook a strategic, cost-effective measure: building and maintaining a consistent brand experience. Two key brand touchpoints, your company website and social media presence, are crucial in shaping and preserving positive […]
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May 6, 2022

Leadership Secrets To Navigate Challenging Business Situations

Every organization goes through challenging situations, whether it’s a transition in leadership, restructuring, change in business strategy or new ownership. Leaders usually understand the importance of handling these changes thoughtfully, but they struggle with the exact know-how. When that struggle turns into communication missteps, leadership teams can end up looking weak or ineffective and people […]
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April 11, 2022

The Essential Qualities An Executive Team Needs To Lead With Impact

When companies are evaluating candidates as well as developing talent for a role that’s part of the executive leadership team, a critical component to assess is executive presence. This enables leaders to have vision, drive critical initiatives, navigate challenges, generate support and enhance relationships. While executive presence has many facets, focusing on the following areas […]
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April 10, 2022

Do You Set Yourself Apart with Executive Presence? (5-Question ✅-Up)

Executive presence is a key factor distinguishing a great leader from the rest. It’s the special blend of behavior and temperament that drives success, conveys gravitas and commands respect from others. Executive presence not only helps leaders stand out and inspire others -- it’s a must-have quality to drive professional advancement. Here are five questions […]
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Blog CTA - Point Road Group does branding differently. | Point Road Group
Blog CTA: Tell your story with impact. | Point Road Group

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