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The Latest From The Experts At Point Road Group
February 7, 2024

How to Write a Better Professional Bio

A professional bio is an important part of your personal brand. It is a short but powerful introduction that summarizes your expertise, unique value and experience. A well-written bio can be used for speaking engagements, media opportunities, investors and clients. Below we share seven highly effective improvements you can make to your professional bio (also […]
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January 16, 2024

LinkedIn Optimization for Executives: Maximizing Your Professional Impact

In today's hyper-connected business landscape, LinkedIn optimization is critical for every business and every executive. Enhancing your profile no longer automatically means that you’re only looking for a job. LinkedIn is a dynamic space to create opportunities for both you and your company. It’s a highly visible part of your personal brand, a place to […]
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October 9, 2023

Why Companies Should Invest in Employee Personal Branding

Companies that limit personal branding assistance to senior executives are missing an incredible opportunity. Investing in employee personal branding transforms every team member into a valuable brand asset and bolsters your company's competitive edge.
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April 24, 2023

5 Introduction Mistakes That Cost You Opportunities (& What To Do Instead)

Think about the last time you introduced yourself. Did you make an informative and engaging first impression? Did it lead to a relationship that landed a new customer, referral or job? Too often, people treat an introduction as nothing more than a cursory greeting -- but it doesn’t have to be! What you say – […]
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January 20, 2023

Your Board Director Branding Guide Awaits

Looking to optimize how you position and brand yourself for a board search? Get started with Point Road Group's Board Director Branding Guide. With this helpful resource, you will: Better understand the board search process. Learn how to optimize your board resume, board bio & LinkedIn profile. Uncover additional ways to enhance your board candidacy and […]
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