Corporate Branding

To attract customers and drive revenue, your company needs brand trust and credibility.

This requires strategic, consistent brand messaging and the support of all employees. We know that your time and resources are limited. That’s why Point Road Group offers small to mid-sized companies focused solutions with fast turnaround to help your business grow.

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Attract more business with:

Powerful company messaging

Optimized LinkedIn presence and engagement strategy

Executive and employee branding

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"We came to them to help us more closely connect with prospects and clients to drive new business and a great client experience. They delivered on all fronts, elevating our people’s presence through LinkedIn, corporate bios, video presence and brand ambassadors."

Richard Gardiner, CMO, Edge Technology Group

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"Point Road Group helped us address the gaps in our messaging by writing a new company overview, so we stand out on LinkedIn and attract the right customers and talent organically. Working closely with our team, they crafted new brand messaging that reflects who we are today and implemented a comprehensive LinkedIn strategy for us. By teaching our entire team how to improve their profiles and communication, everyone at Carey & Co is now a brand ambassador, contributing to our growth."

Travis Carey, CEO, Carey & Co

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"We have a much stronger brand that connects with prospects. We needed a more clear and consistent message about who we are and how we help clients – and now we have that. PRG was a great partner, helping us improve how we introduce our brand through website content, corporate bios and company/individual LinkedIn profiles and content engagement. Everything is aligned and we’re seeing the increase in business already!"

Jenifer Steig, Partner, The Cheshire Group

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We've Worked With

Corporate Branding Services

We focus on three areas of branding that attract customers and drive sales faster.

Brand Messaging

LinkedIn Optimization

Employee Branding

Brand Messaging

You lose potential customers when the message is unclear.

Your brand message is vital to achieving business goals. We assess your brand and goals to write clear brand messaging that resonates with prospects, customers and potential talent. With team training and implementation guidance, we promote the consistent use of new messaging by your people and across all channels to build recognition and trust in your brand.

Highlights

Clear messaging that communicates your unique value and solutions to customers
Consistency across marketing channels to build brand recognition and trust
Adoption of new brand messaging by employees to enhance credibility

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LinkedIn Optimization

Prospects lose interest when your LinkedIn presence is weak.

LinkedIn acts as the face of your company to prospects, customers, talent, investors, referral sources and others. Through optimization of your Company Page and a revamped content engagement strategy, we strengthen your LinkedIn presence and the impressions you make on current and potential stakeholders to drive interest.

Highlights

Stronger "About" page content that reflects new brand messaging and company culture
Content strategy that resonates with target audiences
Improved content quality and engagement that drives visibility and reach

4 out of 5 LinkedIn members drive business decisions | Point Road Group

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Employee Branding

Employee brand advocacy attracts more customers and better talent.

When employees are effective brand advocates, they improve brand trust and reputation. This is critical when building relationships that impact revenue. Through interactive training, executive coaching and progress reviews, we strengthen the personal brands of employees and empower them to represent your brand optimally in every interaction.

Highlights