Crisis readiness is critical for businesses in today's unpredictable environment. Yet, as companies create plans to mitigate potential reputational risks and unforeseen challenges, they often overlook a strategic, cost-effective measure: building and maintaining a consistent brand experience. Two key brand touchpoints, your company website and social media presence, are crucial in shaping and preserving positive […]
Every business is challenged by finding the best candidates to fill positions. While many factors influence talent acquisition, LinkedIn presence is a primary one. How a company and its employees come across on LinkedIn provides important insights to candidates and influences their decisions to pursue employment with your organization. People are not just looking for […]
Are you confident that your people deliver a positive brand experience with prospects and customers in everything they do? If they don’t, your company is at risk because negative brand interactions diminish trust, loyalty and advocacy, which are vital for driving sales, customer retention and referrals.
In this episode of Up Next with Gabriella Mirabelli, host Gabriella interviews Point Road Group's Alyssa Gelbard about the biggest career and job search mistakes people make -- and how to avoid them. Listen below to Alyssa's cautionary tales about what not to do when networking and updating your LinkedIn profile, along with the importance of […]
Your prospects and potential talent are on LinkedIn, but are you reaching as many as you could be? Companies don’t realize the extent of missed business and recruitment opportunities on LinkedIn because their employees – their best assets – don’t represent the company brand effectively.