Are you confident that your people deliver a positive brand experience with prospects and customers in everything they do? If they don’t, your company is at risk because negative brand interactions diminish trust, loyalty and advocacy, which are vital for driving sales, customer retention and referrals.
In this episode of Up Next with Gabriella Mirabelli, host Gabriella interviews Point Road Group's Alyssa Gelbard about the biggest career and job search mistakes people make -- and how to avoid them. Listen below to Alyssa's cautionary tales about what not to do when networking and updating your LinkedIn profile, along with the importance of […]
Your prospects and potential talent are on LinkedIn, but are you reaching as many as you could be? Companies don’t realize the extent of missed business and recruitment opportunities on LinkedIn because their employees – their best assets – don’t represent the company brand effectively.
A strong company presence on LinkedIn increases visibility and credibility, which are critical for attracting business and talent. Your LinkedIn Company page should help those looking for your products/services, expertise and employment opportunities to find you. Sharing quality content, along with high employee participation and follower counts, will further amplify reach and build authenticity and […]
Not all posts are created equal. When and how you post on LinkedIn, as well as how you interact with content, determine visibility, reach and influence as much as what you post about in the first place. To level up your presence on LinkedIn – and maximize the overall impact of your content engagement – […]