Insights that strengthen how leaders and companies communicate
Explore practical guidance on executive branding, LinkedIn strategy, communication, leadership presence and the moments that shape how people understand your business.
5 Things You’re Doing on Video Calls That Turn People Off
Imagine sitting in a room with a prospect, and they scroll on their phone while you speak. You likely feel frustrated, annoyed, insulted, ignored — maybe even disrespected. Video calls are no different — others notice when you do things that show you're not fully present. If you often behave this way, they'll view you […]
December has a way of forcing decisions. You look at where you spent your time this year, what’s no longer important and what deserves more attention in 2026. Strategy plays a role, but real progress comes from supporting the people who bring that strategy to life. Opportunities are often missed because leaders overlook how employees: […]
Whether or not you’re active on LinkedIn, your profile is still being viewed—before meetings, after referrals or introductions, and even during quick Google or LinkedIn searches. And like most people, you may have developed a few habits that send the wrong message: generic profiles, impersonal connection requests, or inconsistent activity. These small missteps weaken credibility […]
Someone is looking at your LinkedIn profile right now. Long before anyone reads a word about your experience or your company’s capabilities, your headshot has already spoken. The question is—what did it say? Every Employee is a Brand Ambassador Here's what most companies miss: every employee with a LinkedIn profile is a brand ambassador. Every […]
Many businesses invest time creating a LinkedIn Company Page but see disappointing returns when they post. What’s missing? Strategy. The fact is not all LinkedIn posts yield the same impact. While your competitors focus solely on putting out content, implementing these five engagement strategies will position your company to capture the opportunities they're missing. Strategic […]
When someone searches for your company, where do they go first? If they don’t already know you, there’s a good chance LinkedIn is their first stop. Yet, when was the last time you looked at your LinkedIn Company Page? Not sure? You’re not alone. Many company leaders rarely check on their LinkedIn presence. Yet, this […]
