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The Latest From The Experts At Point Road Group
August 14, 2023

Know Your Worth: Understanding Board Director Compensation

As you explore board opportunities, compensation is a critical aspect that demands thorough consideration. The landscape of board roles is diverse, as is the associated compensation, depending on factors like company nature, size, industry and stage in lifecycle. Arming yourself with the necessary knowledge about director compensation is essential to make informed decisions and position […]
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August 12, 2023

Board Director Opportunities: Understanding Time Commitment

When considering the rewarding path of board service, there are many things to consider beyond how you can contribute your expertise to discussions and guide a company's strategic direction. One essential component is careful evaluation of the time commitment that each board opportunity entails. A complete picture of the time required is crucial to understand […]
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August 10, 2023

Important Questions to Ask When Evaluating Board Opportunities

As you pursue board opportunities, finding the right one requires thorough research and careful consideration. It’s not just about serving on the board of a company that aligns with your interests, it’s also about finding one that is the right fit for your expertise and goals. You should ask many questions when evaluating a specific […]
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August 7, 2023

Staying On-Brand: The Power of Effective Brand Messaging

Companies often say that it’s important for their employees to be “on-brand,” but what does this mean exactly? A team that's on-brand communicates in a way that aligns with the brand's values, culture and identity. They drive a cohesive and consistent brand experience, which converts prospects and retains customers. When people aren't on-brand, their inconsistent […]
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July 10, 2023

Prioritizing Brand Experience Ensures Acquisition Success

When a company buys another business, there’s a mile-long list of things to consider that impact acquisition success. Branding is always on the list, but it’s usually limited to adopting a new logo and letterhead. Most companies overlook critical aspects of brand integration that have a major impact on the acquired company’s employees, clients and […]
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