Explore practical guidance on executive branding, LinkedIn strategy, communication, leadership presence and the moments that shape relationships and opportunities.
We've all been there: a challenging conversation looming ahead, heart racing, mind spinning with worst-case scenarios. Whether it’s a critical discussion with your CEO about a missed revenue target, a tense meeting with a key client about unmet expectations, or a delicate conversation with a team member about their professional development, difficult conversations can feel […]
Searching for your next executive opportunity can feel overwhelming. At Point Road Group, we understand how challenging the job search process can be—whether it’s standing out in a crowded marketplace, navigating networking events or preparing for high-stakes interviews. That’s why we’ve created the Executive Job Search Guide—your ultimate resource for making the process more effective […]
Yes, If It's Crafted Well Writing a cover letter often feels like a drag, if not daunting, particularly for executives who are used to having their accomplishments speak for themselves. Despite the “optional” status on many job applications, a well-crafted cover letter remains important for distinguishing yourself in a competitive field. It’s not just a […]
Your biggest competitor just won the account you've been chasing for months. What's frustrating? Neither better technology nor lower pricing sealed the deal. Rather, their executive team presented a clear, unified message about their company's value and key differentiators — while each of your leaders painted a different picture of who you are and what […]
Introduction Imagine an accounting firm that markets itself as a specialist in automated bookkeeping and tax strategy consulting, with glowing testimonials showcased across its website and LinkedIn page. Drawn by the promise of streamlined operations and expert tax advice, you set up a meeting. During the sales presentation, however, the representative focuses on audit support […]
