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The Latest From The Experts At Point Road Group
January 3, 2019

Headshot Photography Martin Bentsen of City Headshots

What should you wear for a LinkedIn headshot? The primary purpose of a headshot is to show to people that you are professional, reliable and trustworthy. Looking approachable, yet showing confidence, in a headshot all starts with what you decide to wear. If you wear clothing you don't feel comfortable in, it will show in […]
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January 2, 2019

🎙Podcast: Personal Branding For Attorneys

In this recording, host Guy Alvarez of Good2bSocial's Legal Marketing 2.0 podcast interviews Point Road Group's Alyssa Gelbard about personal branding for attorneys. In their conversation, Alyssa addresses why personal branding for attorneys is important and how attorneys can optimize their personal brands without sounding self-promotional. She also shares tips for introverts and how attorneys can […]
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November 13, 2018

6 Mistakes To Avoid When Introducing Yourself

When introducing yourself to someone, what you say and how you say it can shape and set the tone for the relationship. You control the message and first impression, which is important as it can become the sound bite that your new acquaintance uses to introduce you to others (especially if you meet at an […]
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October 10, 2018

How To Highlight Board Experience In Your Personal Brand

Showcasing your board experience is paramount when pursuing a board seat -- whether as a first-time director or an experienced one. Take a close look at your personal brand to determine if it's positioning you optimally to achieve your goal. It might sound surprising, but a good personal brand of an operational executive doesn't necessarily […]
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September 12, 2018

Do You Need To Update Your LinkedIn Headshot?

First Impressions Matter Your LinkedIn headshot is an essential part of your profile. It's often the first impression someone has of you. It can impact what someone thinks about your competency, likeability and trustworthiness (not unlike the mere seconds it takes to make an impression when walking into a room). How you present yourself through […]
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