Insights that strengthen how leaders and companies communicate
Explore practical guidance on executive branding, LinkedIn strategy, communication, leadership presence and the moments that shape how people understand your business.
5 Things You’re Doing on Video Calls That Turn People Off
Imagine sitting in a room with a prospect, and they scroll on their phone while you speak. You likely feel frustrated, annoyed, insulted, ignored — maybe even disrespected. Video calls are no different — others notice when you do things that show you're not fully present. If you often behave this way, they'll view you […]
Whether or not you’re active on LinkedIn, your profile is still being viewed—before meetings, after referrals or introductions, and even during quick Google or LinkedIn searches. And like most people, you may have developed a few habits that send the wrong message: generic profiles, impersonal connection requests, or inconsistent activity. These small missteps weaken credibility […]
Someone is looking at your LinkedIn profile right now. Long before anyone reads a word about your experience or your company’s capabilities, your headshot has already spoken. The question is—what did it say? Every Employee is a Brand Ambassador Here's what most companies miss: every employee with a LinkedIn profile is a brand ambassador. Every […]
Having a board ready LinkedIn profile is a crucial step in seeking a board seat. How you come across on LinkedIn impacts visibility and credibility with the people you want to reach. Optimizing your profile to better position you as a qualified director enables you to better resonate with target audiences too. A board-ready LinkedIn profile highlights all […]
