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Insights

Personal branding perspectives, guidance and best practices to better connect and excel in business.
January 2, 2019

🎙Podcast: Personal Branding For Attorneys

In this recording, host Guy Alvarez of Good2bSocial's Legal Marketing 2.0 podcast interviews Point Road Group's Alyssa Gelbard about personal branding for attorneys. In their conversation, Alyssa addresses why personal branding for attorneys is important and how attorneys can optimize their personal brands without sounding self-promotional. She also shares tips for introverts and how attorneys can […]
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November 13, 2018

6 Mistakes To Avoid When Introducing Yourself

When introducing yourself to someone, what you say and how you say it can shape and set the tone for the relationship. You control the message and first impression, which is important as it can become the sound bite that your new acquaintance uses to introduce you to others (especially if you meet at an […]
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October 10, 2018

How To Highlight Board Experience In Your Personal Brand

When pursuing a board seat -- whether as a first-time director or experienced one -- take a close look at your personal brand to determine if it's positioning you optimally to achieve your goal. It might sound surprising, but a good personal brand of an operational executive doesn't necessarily translate into that of an ideal […]
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September 12, 2018

Do You Need To Update
Your LinkedIn Headshot?

First Impressions Matter Your LinkedIn headshot is an essential part of your profile. It's often the first impression someone has of you. It can impact what someone thinks about your competency, likeability and trustworthiness (not unlike the mere seconds it takes to make an impression when walking into a room). How you present yourself through […]
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August 15, 2018

How To Make & Receive A Better Introduction

Introductions are invaluable whenever you are networking or looking for like-minded people, new clients, a potential job or board seat, business opportunity etc. A good introduction is a catalyst for conversation and potential relationships. Providing helpful information when making an introduction is critical, yet people often miss the mark. It’s important to provide at least […]
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