Looking to introduce yourself effectively during your next Zoom or Teams meeting? Due to convenience, many business relationships begin virtually, even if they ultimately move to "real life” afterward. How you introduce yourself during video meetings is a critical first impression that can make a difference in others connecting with what you say. It is […]
We've all been in virtual meetings where we’re distracted and our minds drift, or we’re juggling 10 things at once. But here's the thing – just because it's common for people to disengage during meetings, it doesn't mean that the behavior is acceptable. Others notice when you're mentally somewhere else during a video call and […]
When a company buys another business, there’s a mile-long list of things to consider that impact acquisition success. Branding is always on the list, but it’s usually limited to adopting a new logo and letterhead. Most companies overlook critical aspects of brand integration that have a major impact on the acquired company’s employees, clients and […]
Crisis readiness is critical for businesses in today's unpredictable environment. Yet, as companies create plans to mitigate potential reputational risks and unforeseen challenges, they often overlook a strategic, cost-effective measure: building and maintaining a consistent brand experience. Two key brand touchpoints, your company website and social media presence, are crucial in shaping and preserving positive […]
In this episode of Up Next with Gabriella Mirabelli, host Gabriella interviews Point Road Group's Alyssa Gelbard about the power (and mechanics) of networking. Listen below to Alyssa's tips on how to think about networking when you’re not actively looking for a job opportunity, do's and don'ts for networking on LinkedIn and etiquette around making (and […]
