Insights that strengthen how leaders and companies communicate
Explore practical guidance on executive branding, LinkedIn strategy, communication, leadership presence and the moments that shape how people understand your business.
5 Things You’re Doing on Video Calls That Turn People Off
Imagine sitting in a room with a prospect, and they scroll on their phone while you speak. You likely feel frustrated, annoyed, insulted, ignored — maybe even disrespected. Video calls are no different — others notice when you do things that show you're not fully present. If you often behave this way, they'll view you […]
Imagine sitting in a room with a prospect, and they scroll on their phone while you speak. You likely feel frustrated, annoyed, insulted, ignored — maybe even disrespected. Video calls are no different — others notice when you do things that show you're not fully present. If you often behave this way, they'll view you […]
With 80% of executives now managing teams remotely (even when working in the office), executive presence is no longer limited to the room you’re in. It’s about learning to command attention, build trust and inspire action from behind a screen. Some struggle to make an impact in virtual spaces while others thrive. What sets great […]
Looking to introduce yourself effectively during your next Zoom or Teams meeting? Due to convenience, many business relationships begin virtually, even if they ultimately move to "real life” afterward. How you introduce yourself during video meetings is a critical first impression that can make a difference in others connecting with what you say. It is […]
We've all been in virtual meetings where we’re distracted and our minds drift, or we’re juggling 10 things at once. But here's the thing – just because it's common for people to disengage during meetings, it doesn't mean that the behavior is acceptable. Others notice when you're mentally somewhere else during a video call and […]
When a company buys another business, there’s a mile-long list of things to consider that impact acquisition success. Branding is always on the list, but it’s usually limited to adopting a new logo and letterhead. Most companies overlook critical aspects of brand integration that have a major impact on the acquired company’s employees, clients and […]
