When thinking about brand experiences that impact sales, voicemail is probably not on your list. Yet, even if calls are no longer your preferred type of communication, poor phone habits can damage relationships with clients, prospects and critical contacts – leading to lost business. In our work helping companies improve brand experiences, we’ve noticed more […]
Attracting the right candidates to fill positions is challenging for every business. While many factors influence talent acquisition, a company's LinkedIn presence is often overlooked. How a company and its employees come across on LinkedIn provides important insights to job seekers and influences their decisions to apply or not to apply. People are not just […]
It’s no secret that people who have positive, consistent brand experiences with your company also have a positive impact on your business. The ways people interact with your brand impact their trust, loyalty and advocacy for your company -- and this drives growth.
Looking to optimize how you position and brand yourself for a board search? Get started with Point Road Group's Board Director Branding Guide. With this helpful resource, you will: Better understand the board search process. Learn how to optimize your board resume, board bio & LinkedIn profile. Uncover additional ways to enhance your board candidacy and […]
In our work helping current and aspiring board directors strengthen their personal brands as they pursue paid board seats, we see a lot of patterns and repeat questions. Here are two questions that always arise when executives are seeking ways to strengthen their candidacy.
