Insights that strengthen how leaders and companies communicate
Explore practical guidance on executive branding, LinkedIn strategy, communication, leadership presence and the moments that shape how people understand your business.
How Executives Turn Presentations Into Real Outcomes
When presenting to prospects, potential investors or your CEO and board, you know you need strong content and confident delivery. But neither guarantees buy-in. Plenty of executives have both and still walk out without the outcome they came for. What's the secret of those who consistently get the outcomes they want? Understanding their audience. While you prep slides and rehearse your remarks, really think […]
How outdated company messaging costs you pipeline The CRO of a B2B services firm was reviewing recorded sales calls, trying to figure out why sales were down, when something jumped out. Three senior sales executives described the company in three different ways — none of it consistent with the company's current strategic direction, website or […]
When someone searches for your company, where do they go first? If they don’t already know you, there’s a good chance LinkedIn is their first stop. Yet, when was the last time you looked at your LinkedIn Company Page? Not sure? You’re not alone. Many company leaders rarely check on their LinkedIn presence. Yet, this […]
Your biggest competitor just won the account you've been chasing for months. What's frustrating? Neither better technology nor lower pricing sealed the deal. Rather, their executive team presented a clear, unified message about their company's value and key differentiators — while each of your leaders painted a different picture of who you are and what […]
Introduction Imagine an accounting firm that markets itself as a specialist in automated bookkeeping and tax strategy consulting, with glowing testimonials showcased across its website and LinkedIn page. Drawn by the promise of streamlined operations and expert tax advice, you set up a meeting. During the sales presentation, however, the representative focuses on audit support […]
Companies often say that it’s important for their employees to be “on-brand,” but what does this mean exactly? A team that's on-brand communicates in a way that aligns with the brand's values, culture and identity. They drive a cohesive and consistent brand experience, which converts prospects and retains customers. When people aren't on-brand, their inconsistent […]
