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March 24, 2025

LinkedIn Company Page: The First Impression You've Been Ignoring (and What It's Costing You)

When someone searches for your company, where do they go first? If they don’t already know you, there’s a good chance LinkedIn is their first stop. Yet, when was the last time you looked at your LinkedIn Company Page? Not sure? You’re not alone. Many company leaders rarely check on their LinkedIn presence. Yet, this […]
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November 20, 2024

Company Leaders Can’t Get Their Story Straight (& Customers Are Noticing)

Your biggest competitor just won the account you've been chasing for months. What's frustrating? Neither better technology nor lower pricing sealed the deal. Rather, their executive team presented a clear, unified message about their company's value and key differentiators — while each of your leaders painted a different picture of who you are and what […]
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October 30, 2024

Boo! Inconsistent Messaging is Scaring Away Customers

Introduction Imagine an accounting firm that markets itself as a specialist in automated bookkeeping and tax strategy consulting, with glowing testimonials showcased across its website and LinkedIn page. Drawn by the promise of streamlined operations and expert tax advice, you set up a meeting. During the sales presentation, however, the representative focuses on audit support […]
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August 7, 2023

Staying On-Brand: The Power of Effective Brand Messaging

Companies often say that it’s important for their employees to be “on-brand,” but what does this mean exactly? A team that's on-brand communicates in a way that aligns with the brand's values, culture and identity. They drive a cohesive and consistent brand experience, which converts prospects and retains customers. When people aren't on-brand, their inconsistent […]
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