Tag: Brand Messaging

The Latest From The Experts At Point Road Group
August 7, 2023

Staying On-Brand: The Power of Effective Brand Messaging

Companies often say that it’s important for their employees to be “on-brand,” but what does this really mean, and why is it important? Being on-brand means that people communicate and engage in a way that aligns with the brand message and reinforces the company’s values, culture and identity. An on-brand team drives a cohesive and […]
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