Tag: Brand Experience

The Latest From The Experts At Point Road Group
October 9, 2023

Why Companies Should Invest in Employee Personal Branding

Companies that limit personal branding assistance to senior executives are missing an incredible opportunity. Investing in employee personal branding transforms every team member into a valuable brand asset and bolsters your company's competitive edge.
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August 7, 2023

Staying On-Brand: The Power of Effective Brand Messaging

Companies often say that it’s important for their employees to be “on-brand,” but what does this really mean, and why is it important? Being on-brand means that people communicate and engage in a way that aligns with the brand message and reinforces the company’s values, culture and identity. An on-brand team drives a cohesive and […]
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July 10, 2023

Prioritizing Brand Experience Ensures Acquisition Success

When a company buys another business, there’s a mile-long list of things to consider that impact acquisition success. Branding is always on the list, but it’s usually limited to adopting a new logo and letterhead. Most companies overlook critical aspects of brand integration that have a major impact on the acquired company’s employees, clients and […]
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March 20, 2023

Could Voicemail Be Costing Your Company Business?

When thinking about brand experiences that impact sales, voicemail is probably not on your list. Yet, even if calls are no longer your preferred type of communication, poor phone habits can damage relationships with clients, prospects and critical contacts – leading to lost business. In our work helping companies improve brand experiences, we’ve noticed more […]
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Blog CTA - Point Road Group does branding differently. | Point Road Group
Blog CTA: Tell your story with impact. | Point Road Group
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