Blog

The Latest From The Experts At Point Road Group
December 11, 2023

Brand Consistency Checklist to Build Brand Recognition and Trust

To strengthen your brand recognition and increase consumer confidence, we created a brand consistency checklist to help you make improvements. Companies large and small have challenges maintaining brand consistency. Bigger companies may have more resources, but more possibilities for oversight. Smaller companies often lack the resources and expertise to get the job done. Regardless of […]
Read More
August 7, 2023

Staying On-Brand: The Power of Effective Brand Messaging

Companies often say that it’s important for their employees to be “on-brand,” but what does this mean exactly? A team that's on-brand communicates in a way that aligns with the brand's values, culture and identity. They drive a cohesive and consistent brand experience, which converts prospects and retains customers. When people aren't on-brand, their inconsistent […]
Read More
More Insights
Blog CTA - Point Road Group does branding differently. | Point Road Group
Blog CTA: Tell your story with impact. | Point Road Group

Stay in the Know

Newsletter Sign-up

Ready to Get Started?

Contact Us
1991 Broadway, 12th Floor, New York, NY 10023
(212) 869-1000[email protected]