Personal Branding for Teams

We've Worked with

Orgs-we-work-with
Alexion
babel street
BakerTilly logo
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Carey & Co Logo
ceox
Cerberus logo
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Cheshire Group LLC
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Edge-TG
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FEI logo
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naec
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Samsung Ads
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vistage
wpo
PERSONAL BRANDING FOR TEAMS

How many opportunities does your business lose everyday because how your people come across isn't a priority?

When your team has strong personal brands, they build credibility and trust and attract prospects, retain customers, land more referrals and deepen stakeholder relationships.

Through strategy, workshops and coaching, Point Road Group makes sure your employees make great impressions, build stronger connections and don’t leave opportunities on the table.
  • “Point Road Group helped us address gaps in our messaging by writing a new company overview, refining our brand messaging, and building a LinkedIn strategy that better reflects who we are today. By helping our team strengthen their profiles and communication, everyone at Carey & Co is now better equipped to serve as a brand ambassador and support our growth.”
    Travis Carey, CEO
    Carey & Co
  • Cheshire Avatar
    “We have a much stronger brand that connects with prospects. Point Road Group helped us create a clearer, more consistent message about who we are and how we help clients, then strengthen how we introduce our brand through website content, corporate bios, and company and individual LinkedIn profiles. Everything is aligned, and we’re already seeing an increase in business.”
    Jennifer Steig, Partner
    The Cheshire group
  • “Point Road Group helped us support our leadership team through organizational complexity, stronger communication, and periods of growth and change, including M&A activity. They built meaningful relationships with our leaders, asked the right and often hard questions, and tailored their guidance in a way that truly resonated.”
    Korrin Glasscock, VP People
    Babel Street
  • Edge TG Avatar
    “We came to Point Road Group to help us connect more closely with prospects and clients, drive new business, and create a stronger client experience. They delivered on all fronts, elevating our people’s presence through LinkedIn, corporate bios, video presence, and brand ambassador development.”
    Richard Gardiner, CMO
    edge technology group

How We Help

Corporate Brand Experience | Point Road Group

Workshops on LinkedIn, Communications & More

Strengthen your team's LinkedIn profiles and content engagement. Improve how they introduce themselves and talk about your company. Sharpen their communication skills for better stakeholder connection.

Leadership Team Bios & LinkedIn Profiles

Showcase each executive’s unique value and impact on company success through new corporate bios and LinkedIn profile content, while keeping a consistent tone and style teamwide, for stronger credibility and visibility.
Business man in suit, smiling | Executive Coaching Services | Point Road Group

Executive Coaching

Maximize leadership impact through stronger interpersonal communication and executive presence. Improve decision-making, conflict management and leadership influence.
LinkedIn Profiles Represent Your Brand

Company Messaging

Center customer-focused messaging on the problems you solve, current product/service offering, benefits of working with you and what differentiates you from competitors. Ensure accountability to apply it consistently across assets.
Leadership Team Bios | Employee Branding Programs | Point Road Group

Company LinkedIn Optimization

Align your “About” section with new company messaging. Implement a posting strategy that resonates with prospects, customers and other key stakeholders -- and provide coaching and guidance for you to carry this forward (a "teach a man to fish" approach).
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Start the conversation.

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    Frequently Asked Questions

    Why does personal branding matter to my company?

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    How your company’s leaders and team come across in conversations, presentations, emails and on LinkedIn, directly influences whether people want to do business with you, refer prospects to you, remain customers or work at your company. Personal branding matters because when you strengthen it, you increase credibility and trust – and that ultimately drives revenue.

    What kinds of companies does Point Road Group work with?

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    We work nationally with public and private companies We work across industries, with notable strength in professional services (finance/accounting, law, MSPs, engineering, architects), technology firms, consumer products, manufacturing and real estate.

    When do companies need personal branding for their teams?

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    Companies bring us in when they're missing sales targets, have aggressive sales goals, want to increase business development, have leadership teams that aren’t making decisions effectively or efficiently, are scaling up hiring or are going through change like M&A or exit planning.

    What are some of the signs we need to strengthen the personal brands of our team?

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    Some examples of clear signs are when: anyone customer-facing – like company leaders or sales and account teams – have a weak LinkedIn presence; the company is recruiting and hiring but has a weak LinkedIn presence; executive leaders and sales people talk about the company inconsistently; there are a lot of prospects in the pipeline but business isn't closing; company leaders want to sell the business and are focused on value creation.

    How is this different from marketing?

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    Personal branding is strategic, holistic and reaches across marketing, sales, communications, human resources, leadership and strategy. If you have a marketing department or staff, we partner with them to make their jobs easier and fill in gaps.

    How does Point Road Group work with companies on personal branding for their employees?

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    Every engagement is customized to your company’s goals and needs. We start by understanding where you want to go and what's standing in the way — then we get to work. We lead workshops, provide executive coaching and deliver comprehensive programs to strengthen company messaging and personal branding areas like communications, LinkedIn, presentation delivery and executive presence.
    Helping companies drive revenue and enterprise value through personal branding and executive coaching.
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    Contact

    1991 Broadway, 12th Floor
    New York, NY 10023
    (212) 869-1000
    [email protected]
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