Insights that strengthen how leaders and companies communicate
Explore practical guidance on executive branding, LinkedIn strategy, communication, leadership presence and the moments that shape how people understand your business.
LinkedIn Company Page: 5 Engagement Strategies That Deliver Real Results
Many businesses invest time creating a LinkedIn Company Page but see disappointing returns when they post. What’s missing? Strategy. The fact is not all LinkedIn posts yield the same impact. While your competitors focus solely on putting out content, implementing these five engagement strategies will position your company to capture the opportunities they're missing. Strategic […]
Executive presence, the “it” factor that sets leaders apart, requires expert interpersonal skills. Leading with authenticity, empathy and gravitas can be challenging in any setting but especially when working remotely. Leaders should be attuned to the nuances of virtual communications to strengthen executive presence and convey it effectively.
Engaging with content on LinkedIn helps strengthen your virtual presence and position you as an expert. However, without an effective engagement strategy, you miss opportunities to drive visibility and connection. Here are 7 LinkedIn content engagement strategies to get better noticed and spark conversation with the people you want to reach. Following best practices will […]
In this "Chat With Matt" interview, host Matt Bud, Chairman of The Financial Executives Networking Group, talks with Alyssa Gelbard, Founder & CEO of Point Road Group, about personal branding for leaders in the virtual environment. Watch the full video below. (This interview was originally posted on The FENG's YouTube channel.)
The long-term success of employees starts with how a company onboards new hires. Welcoming and training new staff -- and orienting them to your company culture -- poses unique challenges in a virtual environment. Adapting onboarding from an in-person to virtual setting isn’t as simple as moving from the conference room to a Zoom meeting. Certain […]
Cindy Caruso Aquila is the Global Head of Human Resources for Global Holdings Management Group, an international alliance of real estate asset management and investment advisory companies. She has extensive experience with virtual recruitment & hiring. Watch the video interview here. The following is an abridged version of the video interview. Since recruiting senior talent […]
In this podcast, host Alexander Lowry of Boardroom Bound interviews Point Road Group's Alyssa Gelbard about the power of personal branding. Open the episode here to listen to Alyssa's tips and stories about how personal branding can drive effective networking for executives pursuing board positions.
