Explore practical guidance on executive branding, LinkedIn strategy, communication, leadership presence and the moments that shape relationships and opportunities.
A strong company presence on LinkedIn increases visibility and credibility, which are critical for attracting business and talent. Your LinkedIn Company page should help those looking for your products/services, expertise and employment opportunities to find you. Sharing quality content, along with high employee participation and follower counts, will further amplify reach and build authenticity and […]
Not all posts are created equal. When and how you post on LinkedIn, as well as how you interact with content, determine visibility, reach and influence as much as what you post about in the first place. To level up your presence on LinkedIn – and maximize the overall impact of your content engagement – […]
Saying your company supports open communication in the workplace and doing so are two different things. Creating policies and procedures is an important start, but it’s not the same as fostering an environment where employees feel empowered to engage in honest conversation, voicing needs and concerns openly. Putting policy into practice is harder and more […]
Whatever your objectives – high–profile client projects, professional development or a promotion or pay raise – they won’t always land in your lap. You need to self-advocate for your goals with a compelling and confident ask. Yet, voicing what you need is often easier said than done (especially for women and underrepresented groups).
The idea that no one hires in December is not true, especially with job vacancies and resignations riding high. So, if you're not hearing back from recruiters or hiring managers after interviews – or struggling to meet the right people when networking – don’t check out and give up. Instead, take a step back to […]
