Explore practical guidance on executive branding, LinkedIn strategy, communication, leadership presence and the moments that shape relationships and opportunities.
When considering the rewarding path of board service, there are many things to consider beyond how you can contribute your expertise to discussions and guide a company's strategic direction. One essential component is careful evaluation of the time commitment that each board opportunity entails. A complete picture of the time required is crucial to understand […]
As you pursue board opportunities, finding the right one requires thorough research and careful consideration. It’s not just about serving on the board of a company that aligns with your interests, it’s also about finding one that is the right fit for your expertise and goals. You should ask many questions when evaluating a specific […]
Companies often say that it’s important for their employees to be “on-brand,” but what does this mean exactly? A team that's on-brand communicates in a way that aligns with the brand's values, culture and identity. They drive a cohesive and consistent brand experience, which converts prospects and retains customers. When people aren't on-brand, their inconsistent […]
When a company buys another business, there’s a mile-long list of things to consider that impact acquisition success. Branding is always on the list, but it’s usually limited to adopting a new logo and letterhead. Most companies overlook critical aspects of brand integration that have a major impact on the acquired company’s employees, clients and […]
Crisis readiness is critical for businesses in today's unpredictable environment. Yet, as companies create plans to mitigate potential reputational risks and unforeseen challenges, they often overlook a strategic, cost-effective measure: building and maintaining a consistent brand experience. Two key brand touchpoints, your company website and social media presence, are crucial in shaping and preserving positive […]
