A strong presentation can be the difference in closing business. People and companies want to engage with you when they have a positive impression and believe in what they see and hear. Crisp content and articulate delivery enhance confidence and trust, which are essential to achieving desired outcomes. Providing virtual presentation training and guidance ensures your team is always screen-ready and presents with impact.
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Negative perceptions derived from poor presentations can cost business, so avoid the costly assumption that anyone can be good on-screen. Instead, ensure your team members come across well by equipping them with tools and support to create and deliver virtual presentations that demonstrate the technical savvy, agility and professionalism representative of your brand.
Even with many people returning to physical offices in some capacity, virtual interaction is here to stay. A recent McKinsey & Co. study shows 8 out of 10 B2B buyers prefer to engage in omnichannel sales (a mix of traditional, remote and digital self-service) vs. in-person alone. In addition, 64% of B2B companies plan to add more hybrid sales representatives to their teams. It’s not enough to be a skilled road warrior anymore; anyone involved in revenue generation needs to be skilled virtual warrior too.
- Provide a pre-presentation checklist for optimal camera placement, lighting, background noise reduction etc.
- Assign a point person to ensure presenters are comfortable navigating platform controls (like screen share and virtual backgrounds).
- Design and distribute company branded virtual backgrounds.
- Establish best practices and standard templates for slide decks and other visuals.
- Ensure someone other than the presenter closely proofs presentations.
- Encourage presenters to do a virtual dress rehearsal with a team member to iron out any technical challenges, practice delivery and possibly receive constructive feedback on the presentation overall.
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While many in-person presentation skills translate to virtual settings, there are key differences and not everyone adapts to them naturally. Companies that invest in helping their teams deliver virtual presentations effectively will have a competitive edge. Whether addressing one person or 100 people, acing virtual presentations is key to growing existing business and securing new customers and revenue sources.