Need help making powerful virtual impressions?
- A communications coach presented to executives over Zoom to share speaking tips, but her camera was positioned in a noticeably unflattering angle. This distracted participants and made it difficult for the coach’s expertise to come across credibly and effectively. Ultimately, she missed the opportunity to drive new business because of the poor impression.
- A head of business development (who aces pitch delivery in person) failed to connect well with participants over video. Standing while delivering video presentations, he paced erratically and talked with his hands nonstop, distracting the audience and detracting from the impact of the message.
- A sales engineer led a series of new product presentations with prospective clients, reading verbatim from text-heavy slides. This resulted in the prospects wondering if he really knew enough detail about the product and if it was a waste of time meeting with him. It also left the door open to consider competitors.
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Even if you have a sleek slide deck and compelling talking points, things like poor video setup, distracting body language and muddled speech can take away from the core message and negatively influence what others think about you, your product or service or your company. Weak presentation skills can undermine confidence in perceived abilities and credibility. Paying attention to all aspects of virtual presentations leaves better impressions, leading to better connections and opportunities.