Branding perspectives, guidance and best practices to drive business success.

What Behavioral Interview Questions Are Really Asking

Published on December 30, 2020
The goal of any job interview is for both you (the candidate) and the potential employer to gather information and determine if there is a good match between you, the position and the organization. However, an interview is only as good as the questions asked -- and formulating effective interview questions is challenging.
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How Improving Your Team’s Virtual Presence Drives Business

Published on December 15, 2020
When conducting business remotely, we operate frequently on video and rely on all things digital to communicate. In these virtual situations, we make impressions daily that ultimately impact business. Your virtual presence reflects the professionalism of your company.
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7 LinkedIn Profile Updates To Make Right Now

Published on December 8, 2020
Making LinkedIn profile updates periodically is critical to maintaining a strong personal brand. As you evolve and grow professionally, your profile should always best reflect who you are today. Outdated information doesn’t position you well for anything – growing your network, business referrals, potential jobs, board seats, speaking engagements or media inquiries. Consider the missed […]
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8 Of The Best Ways To Network Virtually With Coworkers

Published on November 11, 2020
Networking internally is critical to professional success. However, it's more challenging when teams are distributed. You can’t simply catch up with a colleague before a meeting starts, drop into your boss's office or grab a last minute coffee with someone in another department. In the absence of spontaneous, informal conversations fostered by a shared space, take the initiative to […]
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How To Dress For Virtual Holiday Parties

Published on November 9, 2020
Point Road Group has partnered with Aysha Saeed, CEO and Creative Director of AYSHA NY, a lifestyle fashion brand, to share tips and tricks on how to look your best at this year’s virtual holiday parties. How To Dress For Virtual Holiday Parties Business holiday parties are happening this year, albeit with a key difference […]
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