Explore practical guidance on executive branding, LinkedIn strategy, communication, leadership presence and the moments that shape relationships and opportunities.
Corporate bios help people – especially potential customers and talent – learn about a company's leadership team, board of directors and other key players. Written by the company, they provide insight into the roles, backgrounds, expertise and unique things that specific people contribute to help the company succeed.
Think about the last time you introduced yourself. Did you make an informative and engaging first impression? Did it lead to a relationship that landed a new customer, referral or job? Too often, people treat an introduction as nothing more than a cursory greeting -- but it doesn’t have to be! What you say – […]
When thinking about brand experiences that impact sales, voicemail is probably not on your list. Yet, even if calls are no longer your preferred type of communication, poor phone habits can damage relationships with clients, prospects and critical contacts – leading to lost business. In our work helping companies improve brand experiences, we’ve noticed more […]
Attracting the right candidates to fill positions is challenging for every business. While many factors influence talent acquisition, a company's LinkedIn presence is often overlooked. How a company and its employees come across on LinkedIn provides important insights to job seekers and influences their decisions to apply or not to apply. People are not just […]
It’s no secret that people who have positive, consistent brand experiences with your company also have a positive impact on your business. The ways people interact with your brand impact their trust, loyalty and advocacy for your company -- and this drives growth.
