When someone searches for your company, where do they go first? If they don’t already know you, there’s a good chance LinkedIn is their first stop. Yet, when was the last time you looked at your LinkedIn Company Page?
Not sure? You’re not alone. Many company leaders rarely check on their LinkedIn presence. Yet, this page often serves as the first impression of your company for prospects, job candidates, investors and potential partners. What story is it telling about your business while you're busy elsewhere?
According to LinkedIn, companies with complete pages receive 30% more weekly views, making proper management crucial. Who is managing your LinkedIn page? Even if it’s someone else’s responsibility (e.g., marketing coordinator, admin or external agency), you should still have a pulse on it and ensure it communicates a current, clear picture of your business.
Ask yourself:
Knowing the answers to these questions (and how to respond when the answers are suboptimal) is a “must” for every leader interested in avoiding the loss of valuable business opportunities.
First impressions happen fast. Within seconds, someone decides whether your company deserves their attention. A strong LinkedIn page signals credibility and professionalism, enticing visitors to read more. A neglected page, however, actively damages your reputation before you even know an opportunity existed.
If your company page is outdated, inconsistent or generic, you may be unknowingly driving prospects straight to the competition.
Does your company description accurately reflect the business today? If it fails to highlight what makes you unique and why clients choose you, prospects will move on. For example, if you were referred to a law firm specifically for their expertise in cybersecurity and data privacy litigation, but their LinkedIn company page only mentions general corporate law services, you may not reach out.
Is your messaging consistent everywhere? If a prospect sees “boutique agency specializing in luxury brand development” on your website and “full-service marketing for businesses of all sizes” on LinkedIn, they will question your true focus and expertise—and whether you can effectively manage their needs.
A page filled with vague phrases like “innovative solutions” or “customer-focused approach” is quick to become invisible. A fintech startup revolutionizing payments with proprietary AI that only lists “financial services” on LinkedIn will be overlooked by both clients and talent. Generic content doesn’t just fail to attract new business— it actively repels the high-performers seeking companies with clear missions and distinctive cultures.
The impact of these LinkedIn shortcomings directly affects your bottom line. Prospects researching your company don’t fully grasp your expertise and may quietly choose competitors instead. Quality talent seeking new opportunities will pass over your company for more compelling employers. Investors and partners consulting LinkedIn for quick insights may question the authenticity of your company’s verbal pitches. With each passing week, potential revenue and valuable relationships slip away— often without you even realizing it.
Building a strong, strategic LinkedIn presence isn’t a set-it-and-forget-it-task— it requires ongoing attention from those who truly understand your company’s vision and value proposition. Yet, many overlook this critical touchpoint.
Proactively engaging helps ensure your LinkedIn presence is working for—not against—your business.
Meet with the LinkedIn page manager (once a year, at minimum) to ensure it remains current and clear.
If it’s been a while since you reviewed your company’s LinkedIn messaging, now is the time. LinkedIn is not just another marketing tool. It actively shapes perceptions and drives decisions about your business. The opportunities you’re missing aren’t theoretical—they are current prospects who are about to choose your competitor.
At Point Road Group, we help companies refine their LinkedIn presence to strengthen credibility, attract the right audiences and create business opportunities. If your LinkedIn page isn’t making the impact it should, we can help.
Our programs include:
Schedule a free consultation to discover how we can transform your company's LinkedIn presence from a passive profile into a powerful business development tool.
