Conducting business virtually makes the importance of your visual impression critical to success. Regular use of video, however, can breed fatigue, leading to complacency and bad habits. It’s good practice to reassess periodically whether you (and your team) make optimal impressions over video, both meeting with internal teams and external contacts. If you (or others) […]
Making LinkedIn profile updates periodically is critical to maintaining a strong personal brand. As you evolve and grow professionally, your profile should always best reflect who you are today. Outdated information doesn’t position you well for anything – growing your network, business referrals, potential jobs, board seats, speaking engagements or media inquiries. Consider the missed […]
Point Road Group has partnered with Aysha Saeed, CEO and Creative Director of AYSHA NY, a lifestyle fashion brand, to share tips and tricks on how to look your best at this year’s virtual holiday parties. How To Dress For Virtual Holiday Parties Business holiday parties are happening this year, albeit with a key difference […]
In this podcast from Scaling Up Services, host and strategic business coach Bruce Eckfeldt interviews Point Road Group's Alyssa Gelbard about personal branding and how to create a strong presence, virtually and in-person, to drive business growth. For more Scaling Up Services podcasts, including the original version of this episode, click here.
Tired of video meetings? “Zoom fatigue,” as we learned early on in the pandemic, is very real. There are even scientific explanations as to why all this time on Zoom, Webex, Teams etc. leaves us feeling more tired and stressed than when commuting, meeting in-person and attending on-location events.