Insights that strengthen how leaders and companies communicate
Explore practical guidance on executive branding, LinkedIn strategy, communication, leadership presence and the moments that shape how people understand your business.
How Executives Turn Presentations Into Real Outcomes
When presenting to prospects, potential investors or your CEO and board, you know you need strong content and confident delivery. But neither guarantees buy-in. Plenty of executives have both and still walk out without the outcome they came for. What's the secret of those who consistently get the outcomes they want? Understanding their audience. While you prep slides and rehearse your remarks, really think […]
This article was originally published in Private Company Director and was written by Aimee Long. What happens to companies when board presence is “off” and why directors must hold themselves to the same standard they expect of company leaders. Most conversations about executive presence center on CEOs and their ability to command a room, articulate strategy […]
Someone is looking at your LinkedIn profile right now. Long before anyone reads a word about your experience or your company’s capabilities, your headshot has already spoken. The question is—what did it say? Every Employee is a Brand Ambassador Here's what most companies miss: every employee with a LinkedIn profile is a brand ambassador. Every […]
When was the last time you looked at your corporate bio? If you're like most executives, it was probably around the time it was written. Meanwhile, that bio has been working around the clock as one of your most important digital first impressions. If it’s stale or outdated, it could be working against you in […]
Looking to introduce yourself effectively during your next Zoom or Teams meeting? Due to convenience, many business relationships begin virtually, even if they ultimately move to "real life” afterward. How you introduce yourself during video meetings is a critical first impression that can make a difference in others connecting with what you say. It is […]
A strong resume is vital to stand out in today's competitive job market. Here are 10 strategic essentials, backed by recent statistics, to help you craft a compelling resume that makes a lasting first impression: 1. Ditch the Objective -- Craft a Powerful Summary When writing an objective, you clearly state a specific job you […]
