Explore practical guidance on executive branding, LinkedIn strategy, communication, leadership presence and the moments that shape relationships and opportunities.
A professional bio is an important part of your personal brand. It is a short but powerful introduction that summarizes your expertise, unique value and experience. A well-written bio can be used for speaking engagements, media opportunities, investors and clients. Below we share seven highly effective improvements you can make to your professional bio (also […]
In today's hyper-connected business landscape, LinkedIn optimization is critical for every business and every executive. Enhancing your profile no longer automatically means that you’re only looking for a job. LinkedIn is a dynamic space to create opportunities for both you and your company. It’s a highly visible part of your personal brand, a place to […]
Companies that limit personal branding assistance to senior executives are missing an incredible opportunity. Investing in employee personal branding transforms every team member into a valuable brand asset and bolsters your company's competitive edge.
Think about the last time you introduced yourself. Did you make an informative and engaging first impression? Did it lead to a relationship that landed a new customer, referral or job? Too often, people treat an introduction as nothing more than a cursory greeting -- but it doesn’t have to be! What you say – […]
The road to a board director role differs from the road to a new executive role. While there is some overlap, it’s important to remember: board search ≠ job search. Boards seek directors who bring targeted expertise, sound judgment and a collaborative mindset— not just leadership experience. Landing a board seat requires: Patience. Opportunities unfold […]
