Insights that strengthen how leaders and companies communicate
Explore practical guidance on executive branding, LinkedIn strategy, communication, leadership presence and the moments that shape how people understand your business.
What Executives Get Wrong at the Beginning of Every Meeting
“Let’s take 30 seconds to introduce ourselves.” You’ve heard it countless times. Names go around the room, and as each person speaks, you nod along, but you’re not really listening. You’re rehearsing about what you’ll say when it’s your turn. The moment comes. You deliver your introduction. The meeting moves on. Later, you realize you […]
The video above was recorded in late 2020, as a way of revisiting the original interview but through the new lens of balancing responsibilities during the pandemic. The Q & A below come from the original interview, which was conducted in 2019.
Thank you notes are powerful and necessary in a variety of professional situations. While everyone knows to write thank you notes after a job interviews, many other scenarios also warrant one, yet many people overlook this respectful show of appreciation and opportunity to make (or reinforce) a positive impression.
Word choice can have a big impact on communication outcome. The specific words you use can directly influence the impression you make on others. Whether by email, video, in person, text or phone, what you say (and how you say it) influences the strength of your message. Communication is instantly weakened when you include qualifiers […]
What should you wear for a LinkedIn headshot? The primary purpose of a headshot is to show to people that you are professional, reliable and trustworthy. Looking approachable, yet showing confidence, in a headshot all starts with what you decide to wear. If you wear clothing you don't feel comfortable in, it will show in […]
In this recording, host Guy Alvarez of Good2bSocial's Legal Marketing 2.0 podcast interviews Point Road Group's Alyssa Gelbard about personal branding for attorneys. In their conversation, Alyssa addresses why personal branding for attorneys is important and how attorneys can optimize their personal brands without sounding self-promotional. She also shares tips for introverts and how attorneys can […]
