Insights that strengthen how leaders and companies communicate
Explore practical guidance on executive branding, LinkedIn strategy, communication, leadership presence and the moments that shape how people understand your business.
The growing gap between the people you know and the people who think of you today is costing you more than you may realize. You stay close to current clients, investors and partners because your work demands it. But what about former colleagues, clients, advisors and peers—do they know what you’re up to? Do you know what they’re up to? Everyone agrees […]
Engaging with content on LinkedIn helps strengthen your virtual presence and position you as an expert. However, without an effective engagement strategy, you miss opportunities to drive visibility and connection. Here are 7 LinkedIn content engagement strategies to get better noticed and spark conversation with the people you want to reach. Following best practices will […]
In this "Chat With Matt" interview, host Matt Bud, Chairman of The Financial Executives Networking Group, talks with Alyssa Gelbard, Founder & CEO of Point Road Group, about personal branding for leaders in the virtual environment. Watch the full video below. (This interview was originally posted on The FENG's YouTube channel.)
In this podcast, host Alexander Lowry of Boardroom Bound interviews Point Road Group's Alyssa Gelbard about the power of personal branding. Open the episode here to listen to Alyssa's tips and stories about how personal branding can drive effective networking for executives pursuing board positions.
Conducting business virtually makes the importance of your visual impression critical to success. Regular use of video, however, can breed fatigue, leading to complacency and bad habits. It’s good practice to reassess periodically whether you (and your team) make optimal impressions over video, both meeting with internal teams and external contacts. If you (or others) […]
Making LinkedIn profile updates periodically is critical to maintaining a strong personal brand. As you evolve and grow professionally, your profile should always best reflect who you are today. Outdated information doesn’t position you well for anything – growing your network, business referrals, potential jobs, board seats, speaking engagements or media inquiries. Consider the missed […]
