In this recording, host Guy Alvarez of Good2bSocial's Legal Marketing 2.0 podcast interviews Point Road Group's Alyssa Gelbard about personal branding for attorneys. In their conversation, Alyssa addresses why personal branding for attorneys is important and how attorneys can optimize their personal brands without sounding self-promotional. She also shares tips for introverts and how attorneys can […]
When introducing yourself to someone, what you say and how you say it can shape and set the tone for the relationship. You control the message and first impression, which is important as it can become the sound bite that your new acquaintance uses to introduce you to others (especially if you meet at an […]
Showcasing your board experience is paramount when pursuing a board seat -- whether as a first-time director or an experienced one. Take a close look at your personal brand to determine if it's positioning you optimally to achieve your goal. It might sound surprising, but a good personal brand of an operational executive doesn't necessarily […]
First Impressions Matter Your LinkedIn headshot is an essential part of your profile. It's often the first impression someone has of you. It can impact what someone thinks about your competency, likeability and trustworthiness (not unlike the mere seconds it takes to make an impression when walking into a room). How you present yourself through […]
You’ve heard that executive presence drives success and progression -- but what is it really? While there’s no single definition, aspects of executive presence include charisma, poise under pressure, confidence, influence and how you solve problems. A leader’s workplace actions and behaviors, as well as how that person makes others feel, reflect executive presence too.
